Did you know that an estimated 66.3 million U.S. households will own a smart speaker in 2022? This clearly indicates more people are moving towards the concept of voice search– from operating their smart devices at home to getting information or finding products or services on the Internet. The trend is further fueled as 71% of consumers now prefer a voice query than typing.
Recently, the use of smartphones has skyrocketed. And this has an exponential impact on how people search online today. Thanks to latest technologies like Alexa, Google, or Cortona, the use of voice prompts to search something is gaining popularity nowadays.
As the number of voice searchers are growing rapidly, it has become important for your website or ecommerce store to optimize your website for voice search. Discussed here are 5 proven ways to enable your website to support voice queries.
Typically, people use 5-7 words on average when using voice queries to search a product or service online. To optimize your website for such queries, use long-tail keywords and put them in schema markup. Long-tail keywords enable websites to be the most relevant answer that searchers are looking for. They are longer, more targeted, more specific, and appropriate for voice queries.
Using long-tail keywords also enable search engines to better index your website when someone uses longer phrases to search online.
If you target audiences locally or run a local business, it is important to optimize your website for local search. People often use voice search to find local information like restaurants, shopping, parks, etc. For instance, “best places to eat in New York,” etc. If your website is optimized for local voice queries, you could be missing out on a major share of your potential customers who use voice searches to find local businesses.
Mostly, voice queries are in the form of questions. For instance, “How to make my skin glowing & radiant?” “How to bathe my pet cat?” These are all question-type voice queries that people mostly use on Google Assistant, Siri, or Alexa. Optimizing your website content for these types of questions will help you meet audience’s needs and provide relevant information.
One way to do this is by writing your content headlines in the form of questions. This will enable search engines to index your page when someone uses questions to find businesses, products or services similar to yours. You can also use the “People also ask” section in Google search engine result pages to get ideas for questions that you can target in your website or content.
Instead of using a single word as a keyword, you can convert it in the form of a question. For instance, rather than using “waffles” as a keyword, you can transform it into a question to support voice search - “Where can I buy waffles near me?”
If you are optimizing your website for voice queries, make the content more conversational that will engage your audiences. These are likely to appear at the top of the search engine results when someone uses voice prompts to find products or services online. Additionally, creating engaging SEO content is one of the best digital marketing solutions to establish your credibility, build trust, and boost conversions.
According to Backlinko, about 40.7% of all voice answers on Google come from a Featured Snippet. These are short snippets of text that show up at the top of search engine results, providing quick answers to a searcher’s query. This is regarded as Position #0 in search engines, above the conventional #1 search engine result – driving approximately 8% of all clicks.
Since a Featured Snippet provides quick answers, optimizing your website or content for it is an effective way to support voice search.
Voice is the future of the digital search industry, and many search engines have already integrated this feature. To stay on top of your competitors, optimize your website to perform better for voice search.
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
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