If you want your business to be successful in the present era, you must identify and implement the right online marketing techniques. One technique you cannot do without if you want to make your digital marketing campaign successful in increasing visibility on Google Maps.
Potential clients/customers prefer to deal with businesses that have a strong online presence. Google Maps will allow you to do just that. This amazing Google service will help you to become prominent in the digital world quickly and seamlessly. The section below will help you to understand what makes Google Maps such an important digital marketing tool.
Google Map-based online marketing will make your business visible on Google Maps using various optimization techniques. The optimization will help you to rank high on search results and this, in turn, will allow your business to reach more people. The better the optimization of your profile, the more your chances of showing up on Google Maps searches made for your type of business in your region.
According to recent numbers, the search engine giant manages around 3.5 billion searches every day. This accounts for more than 87% of all searches conducted on mobile phones. What’s more, local Google searches have extremely high possibilities of getting converted into sales. As much as 76% of people, who search for local products, visit a nearby store within 24 hours.
These numbers are enough to prove that Google Maps marketing changes Google’s perception about a business for the better.
While the above numbers are inspiring enough, there are more encouraging statistics in store for you.
If you want to show up high on Google Maps, reach more potential customers, and make more sales, you must follow a few optimization tips. Read on to know about them.
Suppose you run a company named “North Shore Cleaning Wizards”. You must ensure that the name of the company mentioned on the Dashboard of your Google My Business account is exactly the same. Even minor variations will not do during. The company’s name must remain the same across every other online property you have. Examples include your Facebook profile, Yelp listing, website, and so on. You must remain equally consistent even when it comes to your address and other contact info.
If your potential customers know the exact operational hours of your business, they will arrive on time. This will automatically increase your chances of making more sales through online marketing. To enjoy the maximum benefits of listing your business on Google Maps, keep updating your operational hours at regular intervals. Google will consider the regular updates as a sign that your business is active and rank you higher.
If you want Google Maps-based online marketing to take your business to greater heights, you can seek professional assistance from a reputable local SEO company. Experts representing the company will help you to get your business listed on Maps and also ensure that it achieves a high rank.