Email marketing may not be the most popular form of advertising, but undoubtedly, it is one of the most cost-effective strategies to scale your ecommerce website. With an estimated 4.3 billion email users globally in 2022, there is no way you can overlook the importance of this powerful form of digital marketing.
As a matter of fact, 74% of Baby Boomers consider email as the most personalized channel to interact with brands. Hence, it is most effective in building valuable and long-term relationships with your customers. So, if you are ready to skyrocket your ecommerce sales by driving improved customer engagement, here are 5 email marketing best practices to leverage.
Regardless of the time and effort you put in email marketing, many times emails go unopened. The reason: they fail to create an impression on the recipient. While there may be several reasons behind it, a poor subject line is one of the primary factors you should take care of. According to a study, 47% of email users decide to open an email based on its subject line.
Additionally, there has been 18.7% decrease in email open rates where the subject line includes the word “newsletter.” Therefore, keep these factors in mind when building an email campaign. For a lasting impression, send welcome emails thanking the subscribers. There are three ways you can make the welcome email surprising and engaging for your subscribers – write an email copy that reflects your brand personality, offer a discount coupon, and mention the frequency of sending emails.
In a scenario where your target audience is constantly being exposed to hundreds of promotional emails, personalization can make your brand message stand out and get clicked. It is one of the most effective ecommerce email marketing practices that can make a huge difference between – emails that get skipped right away and emails that instantly catch attention and get clicked.
There are primarily two ways you can personalize your emails for ecommerce marketing and increase conversion rate:
Expect to boost your conversions by personalizing your email campaigns. Emails that have a personalized subject line are likely to generate 50% higher open rates.
This is one of the most important aspects of your ecommerce email marketing campaign – automation. Whether you want to segment your audiences, send emails in bulk, or personalize email delivery times & offerings – automated workflows can help save significant time and effort.
With automation, you can easily scale your ecommerce store and target more customers through personalized emails. It also ensures greater efficiency than sending emails manually.
There can be several reasons behind shopping cart abandonment:
Whatever is the reason, understand the behavioral patterns behind it. Send multiple cart abandonment emails that target each pattern. This is an effective ecommerce email marketing strategy that can convert these shopping cart abandonments into sales.
Additionally, the frequency and time of sending the emails also play a crucial role. As a general rule, send the first shopping cart abandonment email within 1 hour of such behavior. It can be a reminder email mentioning that there are products waiting in the cart. Send the second email within 24 hours, notifying that the products are high in demand and will go away from the cart indefinitely. The third email can be sent within 3-5 days. It’s like making the last effort.
Including images of the products and curating a compelling copy can convert shopping cart abandonments into sales.
Feeling inspired to build powerful email marketing campaigns for your ecommerce store? Hire a specialized ecommerce marketing company that can use industry best practices to deliver proven results.
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at info@aryozone.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.
If you want your business to be successful in the present era, you must identify and implement the right online marketing techniques. One technique you cannot do without if you want to make your digital marketing campaign successful in increasing visibility on...
Read More