All the top companies of the world have a humble origin story. The most fabled of these stories is of Apple – how they started their company from a garage. Budding entrepreneurs may draw inspiration from this and start their own businesses. Are you one of the budding entrepreneurs with your own business? Do you want to witness your business’ exponential growth? Then one of the critical aspects you should focus on from the very beginning is customer engagement. Remember, happy customers are your best brand promoters. So here are some digital commerce solutions for you to improve your customer engagement with your brand. As it improves, you will see it reflected in your recurring customers, and of course, in your profits!
Why Go With Digital Commerce Solutions?
You have your own store, and you’re thinking about why you need to move to a digital platform. So here is a brief answer that will clear your confusion.
- A recent survey shows that in 2020, 59% of customers preferred online shopping. So it is important that you give your customers options to visit the physical store or buy online. Digital commerce solutions will surely increase the number of your prospective clients.
- Having your presence on the digital platform allows the customer to review your online ecommerce business before making the purchase. It also allows the consumers to interact with the business directly and easily.
So if you want to draw in more customers, you must have an ecommerce platform.
Digital Commerce Solutions for Ecommerce
If your brand already has an ecommerce platform, you can enhance your brand’s customer engagement with these solutions.
Social Media Marketing
Social media is one of the best platforms to engage your clients with your brand. According to data, there are presently 3.96 billion, and it is showing an upward trend in the coming years.
So firstly, your brand must have a social media account. Next, post about your products, any discounts, or new product launches etc. Make sure to post multiple times a day.
You should also keep track of customer reviews, complaints, comments about your brand on social media. Address those issues. Make your brand more visible to users with digital commerce solutions.
Be More Accessible
To engage with more prospective and existing customers, you need to allow easy access to information on your products. Customers like to look at a business before buying, and company websites are the first place they go to.
First of all, make your e selling website more visible. You can do that by using proper SEO techniques to rank your website higher on popular search engines. This way, customers can find your website easily.
Set up your website properly with digital commerce solutions. Make a well-maintained detailed list of your products on the site. You must update your site regularly so that it is easy to navigate for the clients.
Customer Interaction Option
Now that customers have found your website and made a purchase allow them to leave a review or a rating. Keep lots of options open for customer feedback both on your website and on your social media page. All reviews, positive or negative, must be visible to all customers. Keep in mind that positive reviews will only draw in more prospective clients.
When you receive feedback, do not ignore it. Engage with unhappy clients through digital commerce solutions to know how you can improve your service. Thank the positive reviewers. Let the customers know that you will listen to them and work for a better service.
Personalized Customer Attention
Note that customers like individualized attention. As a business, you can use this to increase your interaction with them.
For this, you can offer personalized special discounts, deals and offers for your customers. You can keep track of their birthdays, anniversary or other significant dates to surprise them with a gift or big discount. Start loyalty programs.
Another option is to offer special discounts or deals for account opening or first purchase. Account creation will help you engage at a personal level with your customers.
Summing Up Digital Online Solutions
Ecommerce is the future of shopping. Stay ahead of the game with these digital online solutions!