The success of an eCommerce store depends on the ability to attract more customers and drive sales. And when it comes to getting potential customers, Product Listing Ads (PLAs) are one of the primary traffic sources. They allow merchants to strategically posit...
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With over 81.9 million buyers worldwide, Etsy is the go-to marketplace for more than 60 million products in every category you could probably imagine. While the eCommerce platform may not be as big as giant marketplaces such as Amazon or eBay, it brings design...
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With over 310 million active users worldwide, Amazon is undoubtedly one of the top platforms to showcase your products and drive sales. However, for sellers, the competition is cut-throat. You need a rock-solid strategy that will help you outrank your competit...
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Did you know artificial intelligence can boost business efficiency by 40%? When used strategically, artificial intelligence in marketing can take your business to new levels of success. The digital marketplace is ever-evolving. Competition is getting cut-throa...
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With more than 187 million active users, eBay is undoubtedly one of the largest online marketplaces today. Hence, it provides an excellent opportunity for businesses to reach new customers, increase their brand visibility, and drive more sales. However, listin...
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Knowing where to sell handmade items will help you showcase your crafting skills to buyers. Handmade products have always been special. It always feels good to purchase anything made by a talented individual with their own hands....
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Being one of the most popular online marketplaces, eBay offers sellers the opportunity to connect with buyers. Therefore, you should know how to sell on eBay to understand the basics and master some fundamental skills. ...
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Knowing how to sell on Etsy will assist you in building a thriving business. Etsy is one of the largest online marketplaces in the world. It has more than 90 million active buyers and offers numerous opportunities. It is an ideal platform where small business ...
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Any ecommerce business would agree how challenging order fulfillment and shipping can be, particularly on a big scale. Storing the goods, physically preparing & packaging them, and dispatching the same – this is just the tip of an iceberg! Then there goes mana...
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Are you a small business, apprehensive about advertising on Google? “Will it drive traffic to my website?” “What if I go zero on my budget and fail to attract sales?” These are some questions that might be going around in your mind. Well, you’d be delighted to...
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Etsy is the best place to sell creative and unique products, with over 90 million active buyers in 2021. More interestingly, 36.3 million of them are repeat buyers, which is a 121% increase since the year 2019. And when there are more shoppers visiting Etsy, i...
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With 300 million active users globally, Amazon is undoubtedly an ecommerce-shopping phenomenon. According to Insider Intelligence, Amazon is projected to account for 40% of the U.S. ecommerce market in 2022. With the lucrative business opportunities that this ...
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Standing in 2022, there are an estimated 12 – 24 million ecommerce websites globally. So, you can imagine the extent of competition you need to face to get in front of your target customers. And even if you manage to attract traffic to your ecommerce business,...
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With over 154.4 million monthly users, Google Maps is the most popular navigation app in the world. And this has led to a significant upsurge of “near me” searches. When it comes to finding a local business, more than 67% of navigation app users prefer Google ...
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The ecommerce industry is poised to grow by $11 trillion by 2025. With this, the e-selling environment is changing constantly and marketers are required to review and optimize the strategies frequently. It is important to understand that the success of your on...
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In the digital environment, your business growth depends majorly on the customer experience you provide. While you might be focusing on optimizing your home page or product description pages, you tend to overlook the hidden goldmine for higher click-through ra...
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The global ecommerce industry is projected to reach $5.55 trillion in 2022 and this clearly indicates how aggressive the market is. So, how do you cut through the competition and stand out among 12 million to 24 million ecommerce websites in the market today? ...
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The world of ecommerce marketing is ever-changing, introducing new trends and challenges for virtual storefronts. In this scenario, it is important to build a future-proof ecommerce website that offers user-friendly shopping experiences and better returns for...
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Email marketing may not be the most popular form of advertising, but undoubtedly, it is one of the most cost-effective strategies to scale your ecommerce website. With an estimated 4.3 billion email users globally in 2022, there is no way you can overlook the ...
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When optimizing your ecommerce website to boost conversions, it is crucial to establish definitive ways to evaluate the effectiveness of your ecommerce marketing campaign. For a brick-and-mortar storefront, it is relatively easier to measure whether a marketin...
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Imagine yourself to be a shopper searching for a product on an ecommerce website only to find the results aren’t relevant- or even worse, there are no search results at all. How annoying it can be, right? Poor product discovery can affect customer experience a...
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Is your ecommerce business struggling to drive sales during the off-season? Do you rely on last-quarter sales to cover expenses for the entire year? Having a definitive ecommerce marketing strategy can help you knock out the off-season dips and boost your sale...
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The pandemic has forced many industries to rely on eCommerce. The change was inevitable. However, the global suffering of the past couple of years has played a pivotal role in speeding up the transformation. When you build an eCommerce website, you need to tak...
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The year 2021 was quite eventful for online businesses. While the pandemic forced these enterprises to experience major supply chain breakdowns, the hurdles also resulted in amazing technological advancements. The year 2022 promises to be more action-packed. T...
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Ecommerce is experiencing a radical shift in the business environment today, with consumer behavior changing at a rapid pace. Hence, marketers are constantly pushing themselves to optimize their strategies to drive more sales and increase ROI in the long run. ...
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Whether you are starting a new eCommerce business or are the owner of an established one, you will want high conversion rates. Higher Ecommerce conversion rate is one of the most significant eCommerce performance indicators. The rate will help you get more rev...
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Whether you are a seasoned digital marketer or an ecommerce novice, you have probably come across tons of tidbits that can help you sell more. But how you’d know what works best for your ecommerce marketing strategy? Which mistakes can prove costly to your bus...
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Consumer reviews are not only a piece of information or feedback. It is an insight into how professional the company is and how it treats its customers. The Google’s product review update rolled out by the search engine was beneficial for both users and busine...
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Undoubtedly, there is a spike in the growth of eCommerce in past few years. Remember, Amazon how it started with a handful of products in several countries with a supply and delivery chain. Today, the e-commerce giant has no competitors of its level and is kno...
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The process of buying and selling products and services through the internet is called E-commerce. The term is most commonly used for the simple purchasing and selling of commodities over the internet. However, things such as online auctions, crowdfunding, onl...
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Most ecommerce stores today struggle to get traffic on their website. It is, in fact, one of the biggest challenges that several ecommerce business houses face. And it’s seldom that these businesses don’t try to attract traffic. But owing to the heavy competit...
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Ecommerce Marketing- Best Strategies for 2021...
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Amazon is the greatest eCommerce marketplace. Thousands of vendors leverage the platform to improve their brand outreach and attract potential customers. However, unlike brick-and-mortar stores where attractive packaging and shelf layout grabs the customer’s a...
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If you want your business to be successful in the present era, you must identify and implement the right online marketing techniques. One technique you cannot do without if you want to make your digital marketing campaign successful in increasing visibility on...
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In today’s digital era, e-commerce platforms account for a substantial amount of all retail sales worldwide. Estimates project that by the end of 2021, nearly 27.2 percent of the global population is likely to go online for their purchases. So if you are plan...
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Selling online is an effective way to expand your business outreach and augment sales. That said, ensuring a flourishing eCommerce business with a steady influx of new customers is not easy. Several business owners make some common e-selling mistakes that hind...
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You have your own store, and you’re thinking about why you need to move to a digital platform. So here is a brief answer that will clear your confusion....
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