If you want to establish your business successfully, it is crucial to build a strong footprint in the digital arena. And search engine optimization is one powerful digital marketing method that can help maximize your business reach and enable you to engage wit...
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Rapid technological advancements are powering modern companies across all spheres of their business operations. It is the essence to perform better – doing tasks faster and better. It not only helps automate mundane & laborious operations but also adds layers ...
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Building a website is a great way for architects to showcase their portfolios. However, only publishing compelling photos and videos of your architectural project is not enough to drive success online. Unless your potential customers find you, how could you dr...
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In-depth analytics and performance measurement is the key to success for websites of any size and type. However, this isn’t possible unless you have access to business-critical marketing & consumer data. This is where you need a powerful tag management solutio...
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Having an eye-catchy, flashy website is not enough to outrank your competitors and get more traffic. It is important to make the website found on search engine result pages (SERPs) and provide an improved user experience. This begins with a comprehensive websi...
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People Also Ask or PAA is a dynamic SERP feature. It contains sets of questions associated with the original search query. Part of the Google user experience is to offer accurate answers to users swiftly. To facilitate this, Google has developed numerous SERP ...
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For marketers in the higher education domain, attracting students would be easier with SEO for colleges. Getting your website optimized during the peak admission season will increase the flow of students to your educational institute. ...
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Keyword cannibalization is a ranking issue when multiple pages from the same website compete in the search results. It happens when the different pages appear to be optimized for search for the same query. And when you optimize all these pages for the same qu...
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YouTube SEO lets you optimize videos and channels to tell the algorithm what your video is about. SEO for YouTube involves ranking the videos for relevant keywords. YouTube provides relevant content to the users that they want to view. ...
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Strategies involving SEO for dentist allows patients to discover your clinic. As a medical practice, one of your primary goals is to be visible to potential patients. Nowadays, it is a trend among most individuals to search for the best dental services online....
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SEO for retailers is crucial as organic traffic from search engines is a vital source of potential customers. The right retail SEO strategies can enable optimized content discovery and brand awareness. It is hard to imagine the success of modern-day retail sho...
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Strategies involving SEO for photographers can drastically increase their visibility. Many photographers and small business owners feel confused when the context is about SEO. Developing a beautiful portfolio to showcase your products and content to establishe...
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SEO for copywriters allows the creation of powerful connections with potential customers. As a copywriter, you should know the right strategies for ranking your content higher. The best SEO strategies will assist copywriters in boosting engagement rates and dr...
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SEO for restaurants ensures that you have a strong online presence for your establishment. Search engine optimization leverages various techniques to optimize your restaurant’s online presence. SEO makes it easier for your customers to find information about y...
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Real Estate SEO ensures you get high-quality organic traffic for your website. With the best SEO strategies for real estate, there is no need for cold calling and paid advertising. The best search engine optimization strategies convert your website into a lead...
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SEO for hotels is essential for boosting your brand’s engagement online. Search Engine Optimization lets search engines index your website correctly. It is no secret that your visitors land on websites from search engines. ...
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When it comes to search engine optimization, there is no one-size-fits-all. For any average fitness or cosmetic brand, the approach is pretty straightforward – curate high-quality content, add some images, and optimize for related keywords. Healthcare SEO, how...
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The digital arena is continuously evolving, and so is Google – bringing new tools, applications, and features that help improve user experience. Among these, Google Search is one application that has revolutionized the way Internet users find high-quality and ...
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When making your website more SEO-friendly, one of the key factors to keep in mind is to provide search engines with the right signals that aid in better crawlability and indexing. A well-optimized site map is one of these signals that can help search engines ...
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Physical brick-and-mortar storefronts spend a lot of time planning how strategically to position their products to grab eyeballs and get more footfalls. This works in the digital space too – with the only difference being you need to ensure the search engines ...
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For businesses that extend out to global markets, producing content in the language desired by your audiences is no more optional. Creating multilingual content to target different audience sets can be an integral part of a successful SEO strategy. And this is...
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In SEO, link building plays a pivotal role in establishing your brand, building authority in your niche, and driving organic traffic. And good link building is a combination of intelligently-placed internal links and getting high-authority outbound links. And ...
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With over 6 million third-party sellers in the Amazon Marketplace, you need to make your product listing more appealing to prospective buyers. And it starts with boosting the visibility of your products on Amazon Search. As the competition is getting off the c...
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Link building is one of the key search engine ranking factors. However, the effectiveness of internal linking or creating outbound links depends a lot on the words you choose. These are called anchor texts. According to Google, an anchor text indicates the tru...
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For digital marketers, Google is a blessing in disguise if they know how to leverage it appropriately to strengthen their online presence. Starting from Google Search to YouTube, Google AdWords, Google My Business, or Google News – there are numerous marketing...
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Are you expanding your business beyond the boundaries? However, penetrating an unknown market and outranking the competition is tough – it requires establishing your business credibility, getting new prospects, and building trust. While the fight to capture a ...
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The demand for medical aesthetics and cosmetic treatment is set for continuous growth, favoring the significant market growth in years to come. The medical aesthetics market is predicted to grow at a CAGR of 12.97%, registering approximately $23,544.18 million...
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When it comes to Search Engine Optimization, you have tons of SEO tools to choose from. Each of these tools enables you to monitor different metrics that can help improve your SEO results. But pondering over which tool is right for you can be challenging. Sear...
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Google’s John Mueller clearly mentions, “The web has moved from plain HTML…” to JavaScript. Yes; it is here to stay – marking its importance in the field of Search Engine Optimization more than ever before. JavaScript is highly effective in making websites mor...
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When your visitors land on your website, they may often be prompted by 404, 500, or 301 messages. These are called HTTP status codes. Typically, these codes do not hold much importance to your visitors, except when they show an error because they can impact th...
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SSL certificate and search engine rankings – how are they associated? And more importantly, perhaps, what is SSL certificate? With Google marking “HTTPS” as a ranking signal, it has become more important than ever for websites to have a certificate. More int...
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Go ten years back and Google PageRank was considered the Holy Grail of Search Engine Optimization. A higher score was considered a key metric of a successful SEO strategy. But standing in 2022, Page Rank is mentioned rarely. Is it still considered a vital cri...
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Canonical tags are HTML code snippets that indicate the primary URL for duplicate and similar pages. To put it simply, it lets search engines know which URL is the master version of a page. Using this tag helps prevent the problems that arise when multiple URL...
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Search Engine Optimization (SEO) is holistic and broad. With Google updating its algorithms more frequently, SEOs need to keep pace with the latest techniques and tools to better optimize their websites. When speaking of technical SEO, robots.txt is one of the...
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Mobile users account for approximately half of the global web traffic today. Mobile devices recorded 58.99% of website traffic in the second quarter of 2022. Therefore, it is more important than ever to optimize your website for mobile. Mobile SEO involves opt...
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The mobile market share globally stands at a whopping 61.16% as of June 2022, whereas the desktop market comprises only 38.84%. What does this indicate? “Mobile” is the way to go if you want to reach a wider audience base, increase brand exposure, and drive mo...
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So, you have built an awesome WordPress website! Congratulations. And now you are hoping that visitors will come pouring in. Not necessarily! To build awareness and drive organic traffic to your WordPress site or blog, it is imperative to have a rock-solid SEO...
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When it comes to search engine optimization, marketers have access to a wide range of useful tools. One such tool that needs special mention here is Google Alerts. In this blog, you will learn what is Google Alerts and how you can use this tool to improve your...
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Let’s get it straight – Google is strict about its Webmaster Guidelines and wants everyone, from SEOs to web developers, to know the rules of Search Engine Optimization. This is done to deliver its users the most relevant and useful search results. Despite thi...
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In 2015, when Google rolled out its mobile-friendly search engine algorithm, the SEO community went haywire about the “Mobilegeddon.” And before SEOs could settle down, another trend that created a buzz in the following year was Google’s Accelerated Mobile Pag...
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While Google continues to roll out thousands of algorithm updates every year, one aspect that has remained consistently important for SEO is keyword planning. In this blog, we will discuss what keyword planning is, why is it important, and how to do it right ...
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Getting started with Search Engine Optimization (SEO) is perhaps one of the most challenging parts of running a website successfully. Google algorithms are changing with a blink of an eye and so are consumer preferences and buying behavior. This means you have...
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Amidst the fight to get to the top search engine rankings, there is no time to relax as your competitors move ahead of you. Rather, you need to be hands-on, stay updated with the latest search engine algorithm changes, implement the right tools, and track your...
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In October 2020, Google announced the launch of its major change to Google Analytics: Google Analytics 4. This change is significant because Google has shifted its focus from “session-based models” to “events.” This will benefit marketers by facilitating pathi...
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Who doesn’t love watching videos? No wonder why Statista projects the total number of YouTube users to reach 2,854,14 million users by 2025. This paves the way for a lucrative marketing opportunity and drives organic traffic to your website. When used strategi...
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While word-of-mouth communication, TV commercials on local channels, or print advertisements still drive footfalls to your aesthetics clinic – the importance of making your business visible online cannot be underestimated. Today, a majority of consumers head ...
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Podcasts are gaining exceptional popularity nowadays. Insider Intelligence has projected that by 2022, there will be nearly 424.2 million podcast listeners across the world. For businesses, this is a lucrative opportunity to reach your target audience and deli...
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Did you know that 61% of marketers consider Search Engine Optimization their top digital marketing priority? Another study published by Databox revealed that 70% of marketers are seeing better results from SEO than PPC. What do these statistics indicate? That ...
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Often overlooked, but nothing damages your website’s conversion rate than poor speed. As a matter of fact, 53% of mobile website visitors bounce off a page that takes more than 3 seconds to load. Amidst today’s fast-paced digital era, buyers expect a super-fas...
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If you run an ecommerce business, you’d know your store needs to be built with “customers” in mind. It is a primary factor influencing your target audience’s purchase decision, turning them into paying customers. At every stage of a customer’s buying journey, ...
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Irrespective of which industry you are in, gaining maximum exposure and providing value have become more important than ever before. As the competition gets cut-throat in the digital space, you need to leverage every strategy possible to outsmart your competit...
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When it comes to improving the visibility of your Shopify ecommerce store, nothing is more impactful and affordable as Search Engine Optimization. Shopify SEO is a systematic process of optimizing your ecommerce website to boost its rankings in Search Engine R...
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Leads, leads, leads…there seems to be an unending quest for more website traffic that can keep your business running. But you’d be surprised to know that only 10% to 15% of these leads convert into sales. You need to nurture these leads through all stages of t...
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With an array of digital marketing strategies available today, it can be difficult to identify which ones are most suitable for your business. But undoubtedly, search engine optimization is one of the most important ones – improving search engine rankings, gen...
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If you want to rank in search engines and get quality leads, make sure you curate content that matches a user’s search intent. Often, you’d wonder why that excellent piece of content isn’t ranking in search engines for target keywords. Why? Perhaps because the...
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Do you want to drive more traffic to your website and increase your search engine rankings? You first require understanding what your target audiences are actually searching for online. And this is where you need thorough keyword research. Luckily, there are n...
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There are millions of recipes to optimize your website for better search engine rankings. And backlinks continue to be one of the most important SEO ranking factors in 2022 and beyond. Here is a brief overview of different backlink types and how you can use th...
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Google is persistently fighting the battle to provide its users with the best quality and most relevant content. And this is the reason why Google released its major algorithm update in August 2018, also known as the “medic update” with a focus on three primar...
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Call to actions aren’t simply a “Buy Now” or “Click Here” button on a website. It is a powerful marketing strategy that compels your website visitors to take an action – sign up for email newsletters, make a purchase, download a PDF, etc. A clear and compellin...
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Let’s face it – link building is an important element of search engine optimization, helping your website rank high on Google and drive organic traffic. In fact, 53% of SEO experts suggest that backlinking will be just as vital as search one day. ...
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If your website or virtual storefront does not appear on the first page of search engine result pages (SERPs), your target customers will perhaps never know that you exist. A higher ranking on SERPs not only helps boost your search engine visibility but also e...
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If you are just getting started with digital marketing, getting your brand noticed by potential customers is one of the biggest challenges. Today, 68% of online experiences begin with a search engine. If your website or ecommerce store is not on the top search...
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The digital marketplace is cut-throat and competitive. To stand out in the competition and create a strong online presence, it is important to have a full-proof SEO strategy. However, search engine optimization is a complex & time-consuming process and require...
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Are you struggling to boost your rankings in the search engine result pages (SERPs)? Not sure how to reach your target audience and engage them meaningfully? The answer – guest blogging for SEO. ...
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For any website or online business, the importance of SEO cannot be overemphasized. A fail-proof SEO strategy can help boost your website visibility in search engine result pages (SERPs), increase organic traffic, and drive revenue growth. However, in the effo...
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The adage – Content is King – still stands true in today’s fast-evolving SEO environment. For successful content marketing, it is important to create high-quality and relevant content that addresses the customers’ needs and pain points. A powerful content stra...
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Search engine algorithms are ever-changing, getting more sophisticated and watchful towards delivering an improved user experience. With all these algorithm changes come the latest SEO trends and challenges that online businesses should address to survive and ...
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‘Keyword’ is one of the most essential elements of a successful organic SEO strategy. It best describes what your website content is all about, allowing search engines to crawl your page. Hence, when people search for the keyword in search engines, the page ma...
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An SEO agency can offer a wide range of advantages over DIY search engine optimization. However, it is important to determine if partnering with an SEO company is the right move for your business. ...
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As the competition gets cut-throat in Google SERPs, having your website noticed to drive organic traffic is getting tougher. The search engine giant has moved past its top 10 organic results, and now provides unique features for an improved user experience. On...
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SEO is one of the most powerful digital marketing strategies that can help build search engine authority, boost page rankings, and drive increased traffic. Unsurprisingly, the global SEO services market is poised to grow from $41.97 billion in 2021 to $51.25 b...
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Let’s get it straight – SEO isn’t some manipulation of search engine algorithms. Neither it is a behind-the-scene tactic that can boost your rankings overnight. To get to the top of organic search rankings, it is imperative to have a rock-solid SEO strategy th...
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Google search engine algorithms are constantly changing- focusing more on “page quality” to rank a website in organic search engine result pages. Unsurprisingly, the more a website establishes expertise, authority, and trust, the higher should be its page rank...
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Customers are constantly searching for products and services “near them.” And they want the results fast. Is your business showing up at the right time when customers search locally? How to ensure they will choose your brand out of all other local businesses o...
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Engaging SEO content is the cornerstone of a successful digital marketing strategy. Effective content marketing helps generate more than 3x the leads as outbound marketing, but at 62% less cost. However, for it to captivate your audience, it is crucial to crea...
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Are you spending dollars on search engine optimization and yet not getting the desired results? Do you want to boost your sales, but don’t know where to start? Perhaps your SEO strategy isn’t built right. It is not surprising if you blame search engines or “...
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From website design to branding and content development, there are several elements that go towards building a new website. Make sure your SEO strategy isn’t a forethought. Many experts suggest that Search Engine Optimization should be one of the integral con...
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Did you know that 75% of online users never scroll past the first page of search engines? Where your website ranks on search engine result pages (SERPs) helps determine the amount of organic traffic it can drive. So, how do you ensure your content is seen and ...
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Did you know that the #1 spot in Google SERPs is 10x more likely to get clicked as compared to #10 – with an average CTR of 31.7%? Hence, it is unquestionable how important search engine optimization is for businesses. However, to drive improved SEO search res...
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Improving organic search engine rankings today requires more than optimizing the website for the right keywords. SEO is a multi-faceted process that involves considering several essential elements: on-page, technical, and off-page. While marketers tend to focu...
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An effective eCommerce SEO strategy is the cornerstone of success for any online store. However, merely optimizing the website for SERPs is just the beginning. Consider these new trends that will help boost SEO for your eCommerce store in 2022....
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Local SEO in 2022 is as important as it used to be a decade ago. Recently obtained numbers suggest that almost 46% of searches on Google want local information. Indeed, the Internet has ensured that each one of us remains connected globally. Still, most of us ...
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Keyword optimization or keyword research requires people to research, analyze, and choose keywords that they should target to drive quality search engine traffic to their website. If you want your search engine marketing campaign to be successful, you’ll have...
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You have hired an SEO expert to take care of your site’s search engine optimization. The next thing you must be looking for at the moment is the result. Are you wondering when you will start seeing SEO results? If yes, do read this write-up. The write-up will...
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The world already knows how crucial search engine optimization is for achieving online success. Businesses, as well as individuals, use different techniques to make their SEO strategies more effective than rival groups. This write-up will talk about the role o...
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Mastering the art and science of Search Engine Optimization can be tricky, particularly if you are just getting started. Thankfully, using the right SEO tools can help improve search engine rankings, reach the right target audience, increase visibility, and ge...
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The digital marketplace is enormously competitive today. To survive and achieve success, businesses constantly need to innovate and drive new revenue streams. Many businesses focus primarily on improving customer retention by targeting the existing customers. ...
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The online marketplace is cut-throat competitive. If you are struggling to boost your website’s organic search engine rankings and drive increased traffic, then here is a complete checklist for technical SEO that will help drive success in 2022. Improve SEO fo...
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If you’re a small business or large enterprise looking to spend on press releases as a marketing tool, one question that will come to your mind is…It’s 2022. Do press releases for SEO still relevant? ...
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By now, you must already know the crucial role search engine optimization plays in attracting potential customers to your website. However, if you want your SEO campaign to be effective, you must make sure that you are aware of the changing demands of search e...
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You may check out the conversion, usability, and visibility across search engines through SEO audits. To ensure a successful performance for your website, you must perform the audit periodically....
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Google indexing plays a significant role in promoting your business online and getting organic traffic. If you are into SEO, it is necessary to index your page by search engines. Many people do not understand the term. Which in turn restricts them from ranking...
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You may have seen a website constantly working to improve bounce rate. Bounce rate indicates the number of people who bounce off your website even before going through it. The lower the bounce rate, the better it is. ...
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A website's performance largely depends on the Onpage SEO Factors. These factors reside on the page and influence its performance directly. All websites ought to undergo optimization to improve their performance and reach out to their target audience. You may...
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Long-form content is lengthy blogs with detailed descriptions of the topic. One has to conduct in-depth research to create such content. These articles provide a better perspective to the readers. Research papers, long blog posts, eBooks, and guides come in th...
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Off-page SEO is a powerful tactic that refers to actions taken outside the website, helping build your website’s authority and visibility on search engines....
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One of the most important metrics of Google Analytics is the Bounce Rate. It reflects the point of exit for the web traffic in a website. You’re certainly not alone if you’re unable to understand about it and its significance. For all SEO professionals, it is ...
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As a business owner, if you have decided to invest in SEO, you know how it will help your business succeed. When you hire an SEO company, the agency takes care of all the SEO activities. ...
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There are several content strategies you can use depending on your requirements. People choose a strong content strategy to build their brand recognition and improve their SEO rank. Long form content is one of them and is an excellent way of getting more engag...
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Search engine optimization strategies have helped several websites to rank in the top search result. Everything on the internet needs to follow these tactics to gain recognition among billions of users. SEO methods are not very technical. They are, in fact, ea...
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Amidst all the controversies surrounding if link building is still effective in 2022, it remains to be an indispensable part of an effective SEO strategy. Earlier in 2021, Backlinko analyzed 11.8 million Google search results and found that a website’s overall...
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There’s immense significance of search intent in SEO. Search engine optimization (SEO) helps in increasing traffic to a website. Having a high rank on Google helps websites to attract more visitors, which automatically augments leads and sales. To make people ...
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Building relevant backlinks for the website is one of the off-page SEO techniques to increase the Domain Authority (DA). There are several type of backlinks that directly affect the onsite health and backlink profile of a website. Creating a backlink means gen...
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Even though SEO for ecommerce drives the highest ROI than any other digital marketing strategy, most online stores aren’t built with SEO in mind. Rather, they focus more on paid ads or social media – which are effective marketing solutions but require hefty in...
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Google’s Page Experience update in 2021 has established a new factor that influences the SEO ranking of a website. In broad terms, this update requires your website to be easily accessible to your audience. In today’s electronic environment, a user-friendly we...
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Search engine marketers know about what content matters to their website during the optimization process. Google's introduction of Topic Clusters in SEO (Search engine optimization) is one of the significant updates. It focuses on producing high-quality conten...
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The primary job of an SEO company is optimizing clients’ websites so that they achieve higher ranks on search engine result pages. A top service provider should help you to find a place on the first page of search engine results. Ideally, you should look to ge...
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There is still a lingering debate on whether your business should invest in SEO – how effective it is as a digital marketing strategy. While more online marketers are adopting video marketing today, it is important to note that Search Engine Optimization is mo...
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For an effective SEO strategy, it is important to understand the pillars of search engine optimization: on-page SEO and off-page SEO. While the latter involves establishing your website’s authority and credibility through high-quality backlinks, on-page SEO fo...
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Do you hear of Search Engine Optimization and feel overwhelmed, thinking of all the time and effort it takes to improve your search engine rankings? Add your competitors to this dilemma and things become even scarier. But now imagine assessing your competitors...
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Using search engine optimization techniques has become mandatory for law firms that want to enjoy reasonable online visibility. Implementation of the right SEO strategy allows these organizations to see their website rank higher on search engine result pages. ...
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So, you’ve built an awesome website and created content that add value to your consumers. But that does not mean it will rank at top of the search engine result pages (SERPs). To outrank other websites in the competition, it is important to establish “authorit...
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As Google finally rolled out its November 2021 Core Update on 17th last month, websites have already started experiencing the heat. Within 48 hours of Google announcing the update, a significant spike in SERP volatility was experienced, but thankfully, it did ...
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The year 2020 saw the launch of its final Google algorithm update in December. This time they have done so in November. Google seemed to be reluctant to launch any fresh updates this year. At least, some felt so due to the hiatus of almost four months. However...
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An effective SEO campaign consists of more than just putting keyword-rich content on your website. To enjoy high organic SEO rankings, you need to evaluate your entire website to make sure all is taken care of. In short, you need to implement smart SEO strateg...
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If your business has an online presence, you would know about the significance of SEO. Search engine optimization, or SEO, is essentially a marketing strategy that involves techniques like link building and keyword research to help your website rank at the top...
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Are you looking to drive more traffic to your website? Do you wish to generate greater leads for your business? Do you want to improve SEO rankings of your website? If the answer to any of the above is a yes, this post is for you....
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Apparently, every year, Google adds a new ranking factor to its already massive list of factors to rank a website. By now, there are about 200 SEO ranking factors that Google uses to determine which sites should show in search results and how they should rank....
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By the end of the year, a whopping 73% of e-commerce will happen via mobile devices. To be a successful enterprise, you have to tap into the power of digital marketing. Good content, SEO, and effective link building strategies together form the holy trinity of...
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Did you know that the leading search engine Google processes more than 63,000 queries per second! Going by this figure, the number of searches in a year amounts to nearly 2 trillion globally. Be it complex math theories or the closest Chinese restaurant; Googl...
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If you want to see your business grow, you must ensure that your company’s official website gets enough online traffic. The first thing you must do to increase traffic to a website (let it be a business site or a personal site) is taking steps to improve SEO f...
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If you have an ecommerce business, you must have your brand’s website. Once you have it, prop it up well for your customers. However, for customers to find your website easily, you have to make it more visible to them. SEO for website can help you to increase ...
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Whether you are a small business or an industry leader, SEO can improve your customer count manifold. For excellent SEO management, the best course of action is to opt for professional SEO marketing solutions....
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Are you an online business looking for ways to improve sales and visibility? Nearly 1.79 billion people make purchases from the online world each year. The figures are indeed large and open a world of potential for business owners. But the numbers of establish...
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Marketing techniques such as SEO optimization are the only way to remain relevant. Find out about the top SEO software solutions here. ...
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Organic search is the main driver of website traffic for businesses. Boost rankings and drive quality traffic with effective organic search marketing tips....
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In this article, we will understand how SEO for search engines works for different search engines to improve your page rankings and boost visibility. ...
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As a local business, you depend on foot traffic to drive increased sales. However, the competition is cut-throat and outranking market leaders seems impossible. Merely getting your business listed on online directories is not enough to drive footfall unless ...
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The competition is cut-throat on the digital battlefield. There are 400+ million active websites on the Internet, praying for that “top” position on the Search Engine Result Pages (SERPs). And for small businesses that have just started off in the digital mark...
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Google – the search engine giant, has a long history of search index changes and algorithm updates. Mostly these are minor updates and often go unnoticed. But at times, the search engine rolls out major changes that may influence the SERPs. 2020 was a year tha...
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