Did you know that 61% of marketers consider Search Engine Optimization their top digital marketing priority? Another study published by Databox revealed that 70% of marketers are seeing better results from SEO than PPC. What do these statistics indicate? That SEO is not dead! Making to the top rankings in Google SERPs still matters when it comes to boosting your brand visibility and driving more traffic. This is because Google processes over 3.7 billion searches every day!
But the competition to get to the top search results is cut-throat. Therefore, you need a fail-proof SEO strategy that delivers results. And “competitor analysis” should be an integral component of your SEO plan. A comprehensive analysis of your competitor’s SEO strategies can help understand their strengths and weaknesses, and evaluate them against yours. So, you can learn from their strengths and capitalize on their limitations.
In this blog, we will understand why is competitive analysis important for SEO and how to do it.
Why Competitive Analysis for SEO is Important?
No matter what SEO strategy you put into practice, you find yourself behind your competitors in SERPs? Or perhaps you want to improve your SEO search results and drive more traffic to your website. Whatever your SEO goals are, a competitive analysis will help you understand what strategies they practice in terms of keywords, content, link, website design, etc.
An SEO competitive analysis can help you:
- Compare your SEO performance against your competitors
- Identify their strengths or winning SEO practices that you can leverage to your benefit
- Discover their weaknesses or gaps and capitalize on them to outrank your competitors
- Identify loopholes in your SEO strategy and areas of improvement
- Perform a keyword gap analysis that helps identify the keywords that are working for your competitors but not for you
How to Run a Successful SEO Competitor Analysis?
There aren’t any definitive tactics to do a competitive analysis for SEO. However, below are the steps to follow to do it right:
1. Find Who Your True Competitors Are
To begin with, make a list of who your competitors are – SEO competitors to be more specific. Have a look at websites that have a higher ranking in SERPs than yours or that rank high for your primary keywords.
If you are a new website, an ideal way to find your competitors is to enter your main keyword in Google and then see which websites are ranking on the first search engine result page. A more precise way of doing this is to repeat the process for your top 10 to 20 keywords. Monitor which websites are appearing most frequently in SERPs and their rankings.
You can also use tools like SEMRush Market Explorer or Moz Free SEO Domain Analysis that can streamline the process of finding your competitors.
2. Analyze the Most Popular Pages of Your Competitors
An important step of competitor analysis is to identify and evaluate the competitors’ top-performing pages. Some important things to keep in mind are:
- Which pages are ranking high for the most relevant keywords?
- Which competitor pages are getting the most traffic?
- Which pages have a high percentage of overall traffic?
When you go in-depth into these pages, you can identify different on-page SEO factors and off-page practices your competitors are using.
3. Fix Keyword Gaps
What are the keywords that your competitors rank better than your competitors? Understanding this gap will help you optimize your keyword strategy and outrank your competition. You can use free Keyword Gap tools that provide valuable insights into the competitor’s search landscape for a particular key phrase.
When you identify these keyword gaps, you can improvise your strategy to fix the same and leverage the tactics your competitors use.
4. Analyze the Top-Performing Content
This part of competitor analysis is one of the most effective ways of curating high-quality content. Identify your competitors’ top-performing content and analyze the same to understand keyword positioning, meta tags, content flow, relevance, and other factors. Based on your analysis, curate much better content and promote it to a similar target audience. Remember, it is not about recreating the competitor’s content – it is about how well you improve upon it and outrank your competition.
In addition to the above competitor analysis tactics, it is also important to monitor their backlinking strategy. Rerun the research at least every six months and keep regularly updated about any changes so you can improvise on their strategies quickly and effectively.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at email@example.com. Our experts will reach back to you within a minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.