In SEO, link building plays a pivotal role in establishing your brand, building authority in your niche, and driving organic traffic. And good link building is a combination of intelligently-placed internal links and getting high-authority outbound links. And in acing the art and science of link building, the importance of anchor text cannot be overemphasized. Let’s understand what is anchor text and why it is crucial for SEO.
It can be defined as clickable text that directs visitors to another page on the web. It typically appears as a blue, underlined text in the content, with the destination URL hidden behind it. This means it masks the hyperlink, which is the URL address of the page that the anchor text is linked to. A good one indicates to the readers what lies ahead when they click it.
At the same time, it also influences how search engines crawl your content. The context of the anchored text with respect to the destination URL helps determine its relevance – one of the key metrics that Google considers in indexing and ranking a page in search results. On the other hand, the quality of anchored text also impacts page experience, which is an important SEO ranking factor.
Now that you understand what is anchor text, discussed here are various kinds of link text you can include in your content:
However, these are not widely used because of their lack of context and relevance, which can affect your SEO search results. More popularly used variations are:
Links are crucial to improve SEO rankings. When you add internal links or create outbound links, it helps search engines to clearly understand the site structure. Here, the anchored text gives search engines and users more context. It is a strong indicator of the page you are linking to – whether internally or outbound. In both cases, it helps users and search engines to understand what the page is all about.
If the link text is not relevant to the topic of the linked page, it may result in a bad user experience and you may lose your website visitors. And from search engines’ perspective, it may affect your organic SEO rankings because the linked page does not add value to the users.
So, when understanding what anchor text is and how it may affect your SEO search results, keep these in mind:
Thoroughly understanding what is anchor text and its importance in SEO will help deliver an improved user experience and boost your page rankings.
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Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions.
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