Do you want to drive more traffic to your website and increase your search engine rankings? You first require understanding what your target audiences are actually searching for online. And this is where you need thorough keyword research. Luckily, there are numerous tools that can help you find related keywords, but Google Keyword Planner is certainly one of the best.
And the best thing is that this keyword research tool is completely free to use. You’d only need a Google Ads account.
The problem? Many SEO professionals do not how to make the most of this powerful SEO tool.
In this blog, we will cover how to use this keyword research tool to improve SEO.
Understand What the Keyword Research Tool Does
To begin with, it is crucial to understand how you can use the Google Keyword Planner. Here are some of the key benefits of using this research tool:
- Discover new and related keywords using websites, categories, phrases, and words
- Check keyword performance forecasts based on the average bid price and budget
- Identify historical data and search volume trends of different keywords
- Filter keyword results by organic impressions, competition level, average monthly searches, organic average position, ad impressions, and suggested bids
- Narrow the results based on date ranges, language, and location
However, some of these features are available when you sync the Google Ads account with your Google Analytics account.
Get Google Keyword Planner for Free
The Keyword Planner is free to use. But there is a catch here. To use the keyword research tool, you will need to open a Google Ads account. Opening a Google Ads account does not require you to pay premium charges, but you may be prompted with the question “What’s your main advertising goal?” But since you do not want to create an AdWords campaign, click the option below that “Experienced with Google Ads?”
On the next screen, click the option “Create an account without a campaign” and hit the “Submit” button on the next page. Once you have created your account, log in to your account and in the toolbar at the top of your page, click the wrench icon. Then choose Google Keyword Planner from the drop-down menu. You’ll have two different tools here – “Discover New Keywords” and “Get Search Volume and Forecasts.”
For search engine optimization, these tools are excellent in getting tons of high-potential keywords.
Get Keyword Ideas from Competitors
A key feature of Google Keyword Planner is you can get keyword suggestions when you input an URL. Use this to your advantage and spy on what keywords your competitors are getting ranked for. Simply paste your competitor’s URL and select the option “Entire site” from the drop-down menu. You may get thousands of keyword suggestions. So, make sure you filter the search results based on what you are precisely looking for.
This way, you can have tons of fresh SEO keyword ideas for your website.
Discover High-Potential Keywords from Suggested Bids
Google Keyword Planner provides you with thousands of relevant keyword suggestions, but how do you know which ones are most suitable for your business? Manually sifting through such a large number of keywords is impractical. So, here is a trick for you. Check out the column “Top of page bid (high range).”
According to Google, “Top of page bid (high range)” shows the higher range of what advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings. The average CPC of your keywords may vary.”
So, how do you understand which keywords are useful for your SEO? Check which keywords people are ready to bid on more. They are likely to be the ones that are converting to sales, and hence, they are worth pursuing.
Clearly, Google Keyword Planner is one of the most powerful keyword research tools you will get without having to spend a dollar. Make the most of this tool by following the simple hacks mentioned above. However, there is a limitation – it does not provide accurate search volumes. Still, it is most preferred by SEOs because the tool provides tons of keyword suggestions and valuable insights.
In addition to Keyword Planner, you can also check out other keyword research tools that can be extremely beneficial for your SEO.
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