Building a website is a great way for architects to showcase their portfolios. However, only publishing compelling photos and videos of your architectural project is not enough to drive success online. Unless your potential customers find you, how could you drive your business forward? And simply creating an “aesthetically appealing” website cannot drive prospects to your architecture firm. After all, how would they know that your website exists? Therefore, you need SEO for architects.
Proven SEO practices can transform your website into a digital asset that showcases your expertise, helps build a brand, and generates more business.
In this blog, let’s understand how to use search engine optimization to drive more traffic to your website and increase appointment scheduling.
How Does SEO Work for Architects?
Did you know that 97% of users search online to find a local business? That’s a lot of prospective customers looking for local services, such as architecture.
How can you reach out to these searchers and showcase your expertise before they get to your competitors? The answer is Search Engine Optimization.
SEO is the process of optimizing and improving your website’s visibility in search engine results through improved rankings. A majority of internet users begin their search for a product or service on search engines like Google or Bing. But these search engines show thousands of results for a specific search query. Only SEO for architects can make your website outrank the competitors and rank on the first page of search engine results.
It involves leveraging different on-page and off-page practices that can help optimize your website and make it most relevant to the search query. The more relevant and valuable your site is to the searcher, the higher it will rank for that particular search term. And first-page SEO rankings mean improved visibility, increased trust among audiences, greater website traffic, and more conversions.
4 Ways to Boost Rankings with SEO for Architects
Discussed here are 4 proven practices architects can leverage to boost their rankings and drive more business.
1. Find the right keywords for architects
Successful SEO has its foundation in effective keyword optimization. It involves identifying the right keywords potential clients are using to find architecture services near them. You can brainstorm topics related to your industry or use Google to discover what search terms people are using. There are also various keyword research tools that can help generate a comprehensive list of related keywords.
You can compare these keywords based on their search volume, competition, Cost Per Click, etc. and pick and leverage the right ones for your website. To make the most of SEO for architects, use keywords with local intent. This will help you rank high for local searches and increase the likelihood of conversion.
2. Use the keywords strategically
Merely having a broad list of related keywords is not enough. It is important to use these keywords strategically to improve SEO. Consider each keyword as a topic and curate high-quality content around it. The keywords must be placed in the content title, meta description, URL, headings, and throughout the content – including the calls to action.
3. Curate high-quality, engaging content
Another SEO strategy is to create high-quality and meaningful content that adds value to your potential clients. Search engines rank websites primarily on the basis of how their content adds value to the readers. They look for content that is fresh, unique, engaging, and helps the reader to take informed decisions.
One of the best content marketing strategies is to focus on the search intent. That means, curating content around what the users are looking for when they search for architects. Different types of content you can use for organic SEO are web pages, blog posts, whitepapers, articles, infographics, videos, podcasts, webinars, etc.
4. Get high-authority links
Link building is an integral strategy of SEO for architects. Search engines assess the number of high-authority links pointing to your website as an indicator of reliability and authoritativeness. So, focus on quality backlinking. And a part of it is to create high-quality content that authority websites will like to connect to. These include guest posts, infographics, original research, statistics roundups, etc.
So, if you want to boost the ranking of your website, drive more traffic, and get more business, it is important to perform SEO for architects leveraging these proven practices.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at email@example.com. Our experts will reach back to you within a minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.