The digital arena is continuously evolving, and so is Google – bringing new tools, applications, and features that help improve user experience. Among these, Google Search is one application that has revolutionized the way Internet users find high-quality and reliable information online. But taking “googling” a step further is Google Discover. It completely eliminates the search function and serves high-quality content to users based on their location, interests, and recent search activities.
But what is Google Discover and does it influence search engine optimization? We will understand this in our blog.
Launched in 2016 and earlier named Google Feed, Discover is a mobile app feed that serves personalized content to users based on topics of their interest or related searches. Google refreshes the content available in Discover regularly as new content gets published or with varying user interests. However, it derives meaningful and relevant content from across the Internet to better serve the users.
So, how is Discover different from Search? One of the key differentiating factors here is ‘personalized content.’ Discover actively interprets a user’s browsing behavior, search history, and interests to display content that are most relevant. Google Search is not highly customized as Discover. More importantly, it cuts out the need for active searching.
However, traffic coming from Discover is less dependable or predictable as compared to organic SEO traffic through Google Search. This is primarily because Discover continues to serve users with new content based on their interests. So, websites may experience changes in their traffic, which is regardless of the publishing frequency and quality of their content.
Now that you know what is Google Discover, let’s understand why it is important for SEO.
It is a powerful tool for content creators to stay relevant, curate engaging & fresh content, and drive website traffic. Discover is crucial for SEO because it is an important element of Google Search, providing users with fresh and updated content on matters that interest them. And when your content appears on it regularly, it can also help improve your organic search results.
For a successful content marketing strategy, it is crucial to integrate it and drive more traffic. Additionally, Search Console comes with a reporting feature that you can use to analyze how your content is performing. With this data handy, you can optimize your content, get higher rankings in search engines, and improve the likelihood of showing up in it.
To understand what is Google Discover and make your content appear in it, here are some strategies to follow:
As Google is shifting towards interest-based search results, content marketing should not be limited by the search volume. Therefore, brands should focus on curating content that is interesting and relevant to their audiences. To continue producing relevant and engaging content, try identifying relationships and intersections between topics. This will give you more content ideas.
Just like Google Search, Discover also has algorithms to crawl and index content. Therefore, it is important to incorporate the right keywords to make the content easy to discover. Effective keyword optimization can help improve SEO search results and make the content appear in Discover. Make sure you sprinkle the most related keywords throughout the content, particularly in titles and descriptions.
If you know what is Google Discover, you would understand that one of the best ways to be successful on the platform is by using high-quality, relevant, and engaging images and videos. Images and videos work excellently in Discover as this is the new form of content people look for nowadays. Discover cards that display vivid images and videos also enjoy a higher click-through rate.
Google Discover is one of the best ways to target mobile users, providing them with high-quality and relevant content. But to convert your mobile traffic, your website must be mobile-friendly. This is crucial for the point of view of SEO as well as user experience.
Many businesses would overlook the importance of appearing on it. However, understanding what is Google Discover and how to make your content stand ahead on that platform can significantly boost your SEO efforts.
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