The digital arena is continuously evolving, and so is Google – bringing new tools, applications, and features that help improve user experience. Among these, Google Search is one application that has revolutionized the way Internet users find high-quality and reliable information online. But taking “googling” a step further is Google Discover. It completely eliminates the search function and serves high-quality content to users based on their location, interests, and recent search activities.
But what is Google Discover and does it influence search engine optimization? We will understand this in our blog.
So, how is Discover different from Search? One of the key differentiating factors here is ‘personalized content.’ Discover actively interprets a user’s browsing behavior, search history, and interests to display content that are most relevant. Google Search is not highly customized as Discover. More importantly, it cuts out the need for active searching.
However, traffic coming from Discover is less dependable or predictable as compared to organic SEO traffic through Google Search. This is primarily because Discover continues to serve users with new content based on their interests. So, websites may experience changes in their traffic, which is regardless of the publishing frequency and quality of their content.
Now that you know what is Google Discover, let’s understand why it is important for SEO.
For a successful content marketing strategy, it is crucial to integrate it and drive more traffic. Additionally, Search Console comes with a reporting feature that you can use to analyze how your content is performing. With this data handy, you can optimize your content, get higher rankings in search engines, and improve the likelihood of showing up in it.
Just like Google Search, Discover also has algorithms to crawl and index content. Therefore, it is important to incorporate the right keywords to make the content easy to discover. Effective keyword optimization can help improve SEO search results and make the content appear in Discover. Make sure you sprinkle the most related keywords throughout the content, particularly in titles and descriptions.
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