While word-of-mouth communication, TV commercials on local channels, or print advertisements still drive footfalls to your aesthetics clinic – the importance of making your business visible online cannot be underestimated.
Today, a majority of consumers head online to find a local business. In fact, more consumers are now using Google to assess local businesses than ever before, states Bright Local in a study. So, it makes sense to leverage SEO for aesthetics clinics to build awareness, reach more customers, and get more footfalls.
Why Is SEO Important for Aesthetics Clinics?
According to a study published on Earthweb, 46% of Google search engine users are looking for “local” information. Furthermore, 28% of location-based searches will result in a purchase, states Think With Google. If your aesthetics clinic is still relying on traditional advertising approaches, then you are missing out on a major share of the pie named “online customers.”
Here are some reasons why you should include local SEO in your marketing agenda:
- Build brand awareness: Aesthetic treatments are gaining substantial popularity nowadays- and so is the number of aesthetic clinics. Often, traditional media is not enough to make your business stand out from the competition. Local SEO can take your clinic to the top of Google search engine results, making your business more visible.
Since a majority of people search about aesthetic clinics online, optimizing your business for top search engine rankings can help build awareness.
- Get more footfalls: SEO for aesthetics clinics can help position your business on the first page of the Google search engine. Thus, you can make more people know about your local business. This will help you reach a broader audience set, and that too, specific ones who are genuinely interested in getting aesthetic treatments.
It is a proven and cost-effective way to get new customers on board as well as retarget your existing customers. This is because local businesses that appear on top Google search engine result pages (SERPs) are typically considered more reliable, professional, and trustworthy.
- Boost Conversions: When people search online for services like aesthetic treatments, they are more likely to convert. This is because the searches are more ‘specific’ and ‘localized.’ That indicates people are genuinely interested in getting the service. Only search engine optimization can help you reach the right customers at the right time, getting more leads and improving conversion rates.
Now that you understand the importance of SEO for aesthetics clinics, here are some proven tips that can help achieve desired results.
Effective SEO Tips for Aesthetics Clinics
Check out these valuable tips to improve your SEO search results.
1. Know Your Target Market
Identifying who your target audiences are can be beneficial in devising the best content strategy. Depending on the type of aesthetic treatment you provide, determine the demographics of your audiences – age group, income range, gender, education, etc. You can also segment your audiences based on specific aesthetic conditions or locations you serve.
This will help you personalize the content depending on the type of audience you serve.
2. Use Location- or Service-Based Keywords
If you operate locally, your aesthetic clinic must appear for top location-based keywords. This will ensure your business gets ranked in Google SERPs when someone searches for aesthetic treatments for a particular location. For instance, if you run an aesthetic clinic in Toronto, targeting keywords like “Botox treatment in Toronto” will make your business appear in Google SERPs when someone searches for it.
Similarly, pick keywords related to your services. For instance, “microdermabrasion in Toronto.” Using targeted keywords can help improve your SEO for aesthetics clinics and boost your rankings.
3. Get High Authority Backlinks
Backlinking is an important SEO strategy and a Google ranking factor too. When high-authority websites link to you, it expresses your knowledge, reliability, and credibility. To get quality backlinks, create unique, engaging, and relevant content that others will want to link with. Practice guest posting to emphasize your expertise in the field.
4. Include Customer Reviews
Including customer reviews and ratings on your website or business, listing can help establish trust in your brand. Reviews and ratings also play an integral role in influencing your Google search rankings.
It can be difficult navigating the deep waters of SEO for aesthetics clinics. However, doing it right can help increase your brand awareness, generate more footfalls, and boost your revenues. If you just getting started with digital marketing, get an expert to improve your organic SEO results.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at email@example.com. Our experts will reach back to you within a minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.