Mobile users account for approximately half of the global web traffic today. Mobile devices recorded 58.99% of website traffic in the second quarter of 2022. Therefore, it is more important than ever to optimize your website for mobile. Mobile SEO involves optimizing a website to make it more user-friendly on mobile devices.
Why is Mobile SEO Important?
More than half of global consumers shop on mobile devices nowadays, and this number is expected to grow at a rapid pace in 2022 and beyond. Many marketers do not realize the significance of having a mobile-friendly website. However, if your website is not optimized for mobile devices, it can impact both your SEO efforts as well as the trustworthiness of your website.
As a matter of fact, 51% of customers trust mobile-optimized websites. So, if you are still ignoring this integral element of Search Engine Optimization, chances are users will engage less or bounce back from your website due to a poor mobile experience. The mobile-friendliness of your website also impacts the conversion rate, i.e., people are more likely to buy from a website that has effective mobile SEO in place.
And with Google enabling its “mobile-first indexing” since 2019, it has almost become imperative to optimize websites for mobile. This means that Google search engine crawlers will first index your website’s mobile version. So, having a website that is not mobile-optimized may hurt your rankings in the SERPs, and drive less traffic, fewer leads, and reduced ROI for your business.
With the number of mobile users poised to increase exponentially, mobile search engine optimization will continue to remain pertinent for years to come.
3 Best Mobile SEO Practices to Follow in 2022 and Beyond
Now that you know the importance of a mobile-optimized website, let’s take a look at three proven practices that can help improve SEO.
1. Improve the Website’s Loading Time
One of the key criteria for an enhanced mobile experience is to ensure your website loads in less than 3 seconds. If it takes more time to load, users are likely to bounce from your site.
Therefore, improving the website’s load time is an important part of mobile SEO. So, how do you know how fast or slow your site is loading? Google PageSpeed Insights is an effective tool that provides valuable information on the website’s load time. It shows where your website is performing well and where it requires improvement.
The tool also provides ways to help improve the website’s loading time for mobile users. This is important because nearly 70% of users show a willingness to purchase from an online retailer based on its page speed. It also has an impact on the conversion rate. According to a study, a website that loads in just 2.4 seconds has a conversion rate of 1.9%.
2. Create Mobile-Responsive Website Designs
While this element of mobile optimization is more related to website designing, it can have a significant effect on your SEO efforts. This is because Google now ranks websites based on the user experience they provide.
Therefore, an important metric of mobile SEO is to design a website that offers improved viewing and navigating experience across mobile devices and desktops. Creating a responsive design can help you save the time, effort, and money to build a mobile website
However, keep the design simple and easy to navigate. Do not make it content-heavy, otherwise, it can hurt the website load time. Including a search bar can help improve navigability.
3. Optimize the Content for Mobile
Having an excellent content strategy is one of the best ways to optimize your website for mobile. Here are some quick tips to create mobile-friendly content:
- Write compelling headlines that attract attention and induce them to read
- Optimize the content for search intent
- Increase relevance and authority by integrating high-quality inbound links
- Optimize for “near me” searches
Mobile SEO is a crucial part of improving your business visibility online, boosting search engine rankings, and driving more traffic. Create a robust mobile SEO strategy and reach the right people at the right time and on the right platform.
Need Expert Help for Your Online Business?
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Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions.
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