The mobile market share globally stands at a whopping 61.16% as of June 2022, whereas the desktop market comprises only 38.84%. What does this indicate? “Mobile” is the way to go if you want to reach a wider audience base, increase brand exposure, and drive more traffic. And this begins with building a mobile-responsive website. In this blog, we will learn how to make a mobile-friendly website.
But before that, let’s understand what a mobile-friendly website is all about and how to check if your website is mobile-friendly or not.
What is a Mobile Friendly Website?
A mobile-friendly website is one that is designed, built, and optimized to be viewed on mobile devices. The website design is responsive, i.e., it offers the same look, clarity and performance on smaller screens as on desktop computers. Additionally, a mobile-friendly website needs to load fast because the attention span of mobile users is less than 3 seconds.
So, if your website does not load in approximately 2 seconds, chances are your mobile traffic will bounce back from your site.
Is Your Website Mobile-Friendly?
If your website is relatively new or you have updated it recently, “mobile experience” might have been on the top of the mind of your website builder or designer. So, before you put out all your time and effort into how to make a mobile-friendly website, check if your website is already mobile-friendly.
For this, you can take Google’s Mobile-Friendly Test. Put your website URL in the search box and you will instantly get an answer as to whether or not it is mobile-friendly. The tool also provides a screenshot of how your page appears on a mobile device as well as a list of recommendations to help improve the mobile experience.
Why It is Important to Build a Mobile-Friendly Website?
Standing in 2022, the reasons to make your website mobile-friendly is obvious. However, we have highlighted the most convincing points here:
- Mobile search has outperformed desktop search. As more people now use mobile devices to search for products, services, or information, it can be huge market potential for website owners. However, this is possible only when your site is optimized for mobile.
- Out and out, Google prioritizes a mobile-friendly website. In fact, it is one of the top search engine ranking factors. To outrank your competition and boost visibility in SERPs, it is important to know how to make a mobile-friendly website.
How to Build a Mobile-Friendly Website?
Discussed here are three ways you can build a website that is optimized for mobile:
#1: Create responsive and simple designs
It is not necessary to build a separate mobile website unless you create a responsive web design. A responsive website design will adjust its layout and overall view to any display size and resolution, regardless of the device it is being viewed at. This means the loading times will be faster, the pages will look the same, and the images will be equally catchy as on a desktop website. A responsive design also helps improve SEO for website. Even Google recommends it.
Additionally, choose a simple design that offers easy viewability and navigability on mobile devices.
#2: Optimize For Faster Loading Times
According to a study, the on-screen attention span of mobile users is between 4-8 seconds at a time. Is your website taking longer than this to load? If yes, then you might be losing out on tons of mobile traffic. So, focus on improving loading times as you learn how to make a mobile-friendly website. Here are some tips for you:
- Use HTML5 instead of Adobe Flash to integrate rich media content
- Choose a hosting provider that guaranteed faster server response time
- Compress your images or use lazy-loading for images
- Check on your plugins as using too many might slow down your website
- Enable automatic web caching
#3: Include Viewport Meta Tag
If your web page loads with the same width on your mobile device as on your desktop, it can be irritating for the users to scroll from side to side to view the content. Using the viewport meta tag instructs web browsers to automatically adjust the width of the page based on the screen size of the device it is being viewed on.
Now that you know the important elements of how to make a mobile-friendly website, work upon the strategies to build a site that garners higher rankings, more traffic, and better conversions. You can consult a good SEO company that can help build a mobile-responsive website.
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