Apparently, every year, Google adds a new ranking factor to its already massive list of factors to rank a website. By now, there are about 200 SEO ranking factors that Google uses to determine which sites should show in search results and how they should rank. Sounds quite intimidating, right?
For someone who is only starting to rank their site, optimizing their online presence to cater to all these factors can be challenging. Thankfully, not all these SEO ranking factors hold equal importance. In fact, some factors don’t have much direct impact on your search engine optimization strategy.
So, if you have just launched your website and trying to figure out which SEO aspects you must focus on, we have got you covered. Here, we will look at some of the most significant SEO ranking factors every beginner should know.
1. High-Quality Content
Creating fresh, unique, and high-quality content is much more important than you would think. Google gives a lot of preference to unique content that is helpful for the users. No matter how well-optimized your website is, if the content is not valuable, you cannot expect higher rankings.
If your content is plagiarized or similar to other websites, then it could adversely impact your SEO strategy. Also, if you regularly push copied content, Google will reduce the crawling rate of your website. So, it is important to publish well-crafted and in-depth content to improve your website’s search engine optimization and secure higher rankings. It is advisable to work with an experienced SEO agency to ensure outstanding and SEO-optimized content.
This is one of the most important SEO ranking factors. Mobile-friendliness refers to how well a website performs and responds when viewed on a mobile device. Mobile-optimized websites offer an impeccable user experience by leveraging a responsive design that adjusts the content to ensure it looks good on all screen sizes.
Google follows a mobile-first index that means that it draws its results from mobile-optimized sites first, rather than those websites that are only meant for desktops. So, if your website is not mobile-friendly, you run a huge risk of getting unnecessarily under-ranked.
3. Website Security
Site security is one of the most significant SEO ranking factors on Google’s list. Typically, website security refers to the use of HTTPS encryption. Websites that use this encryption benefit from SSL certificates that help to establish a secure connection between the user and the website. It protects the integrity of the data shared on the website by adding a layer of safety.
Google wants to drive all the internet users to safe and protected websites. Thus, it uses site security as an important factor to rank websites.
4. Page Load Speed- One Of The Best SEO Ranking Factors
When it comes to improving your SEO rankings, page load speed plays a crucial role. Slow-loading websites translate to a poor user experience. The slower the site loads, the more visitors and revenue it loses. Thus, the page should load quickly for the users. To ensure optimal speed, you can try various website speed checker tools such as Google’s PageSpeed Insights tool.
Faster loading pages lead to a better website browsing experience and hence, Google has made it a significant ranking factor. Thankfully, there are several ways to speed up the website, including compressing files, reducing redirects, website caching, and more.
5. Selecting The Right Target Keywords
Simply writing good content is not enough. Creating structured content pieces that are well-optimized to include all the right keywords is a must. A good SEO agency conducts thorough keyword research to identify the most prevalent keywords that can prompt traffic to your website.
These agencies also contemplate how Google ranks keywords within the content. For instance, Google boosts the rankings for pages that include content that matches the keyword intent. Similarly, it prefers websites that use long-tail keywords other than shorter non-specific keywords.
This is our roundup of the most crucial SEO ranking factors. Understanding these and integrating them into your search engine optimization strategy is the key to achieve a high-ranking website.
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