SEO Ranking Factors You Must Consider

SEO Ranking Factors You Must Consider

Apparently, every year, Google adds a new ranking factor to its already massive list of factors to rank a website. By now, there are about 200 SEO ranking factors that Google uses to determine which sites should show in search results and how they should rank. Sounds quite intimidating, right?

For someone who is only starting to rank their site, optimizing their online presence to cater to all these factors can be challenging. Thankfully, not all these SEO ranking factors hold equal importance. In fact, some factors don’t have much direct impact on your search engine optimization strategy.

So, if you have just launched your website and trying to figure out which SEO aspects you must focus on, we have got you covered. Here, we will look at some of the most significant SEO ranking factors every beginner should know.

1. High-Quality Content

Creating fresh, unique, and high-quality content is much more important than you would think. Google gives a lot of preference to unique content that is helpful for the users. No matter how well-optimized your website is, if the content is not valuable, you cannot expect higher rankings.

If your content is plagiarized or similar to other websites, then it could adversely impact your SEO strategy. Also, if you regularly push copied content, Google will reduce the crawling rate of your website. So, it is important to publish well-crafted and in-depth content to improve your website’s search engine optimization and secure higher rankings. It is advisable to work with an experienced SEO agency to ensure outstanding and SEO-optimized content.

2. Mobile-Friendliness

This is one of the most important SEO ranking factors. Mobile-friendliness refers to how well a website performs and responds when viewed on a mobile device. Mobile-optimized websites offer an impeccable user experience by leveraging a responsive design that adjusts the content to ensure it looks good on all screen sizes.

Google follows a mobile-first index that means that it draws its results from mobile-optimized sites first, rather than those websites that are only meant for desktops. So, if your website is not mobile-friendly, you run a huge risk of getting unnecessarily under-ranked.

3. Website Security

Site security is one of the most significant SEO ranking factors on Google’s list. Typically, website security refers to the use of HTTPS encryption. Websites that use this encryption benefit from SSL certificates that help to establish a secure connection between the user and the website. It protects the integrity of the data shared on the website by adding a layer of safety.


Google wants to drive all the internet users to safe and protected websites. Thus, it uses site security as an important factor to rank websites.

4. Page Load Speed- One Of The Best SEO Ranking Factors

When it comes to improving your SEO rankings, page load speed plays a crucial role. Slow-loading websites translate to a poor user experience. The slower the site loads, the more visitors and revenue it loses. Thus, the page should load quickly for the users. To ensure optimal speed, you can try various website speed checker tools such as Google’s PageSpeed Insights tool.

Faster loading pages lead to a better website browsing experience and hence, Google has made it a significant ranking factor. Thankfully, there are several ways to speed up the website, including compressing files, reducing redirects, website caching, and more.

5. Selecting The Right Target Keywords

Simply writing good content is not enough. Creating structured content pieces that are well-optimized to include all the right keywords is a must. A good SEO agency conducts thorough keyword research to identify the most prevalent keywords that can prompt traffic to your website.


These agencies also contemplate how Google ranks keywords within the content. For instance, Google boosts the rankings for pages that include content that matches the keyword intent. Similarly, it prefers websites that use long-tail keywords other than shorter non-specific keywords.

This is our roundup of the most crucial SEO ranking factors. Understanding these and integrating them into your search engine optimization strategy is the key to achieve a high-ranking website.

Need Expert Help for Your Online Business?

AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.

Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions

Have any queries or questions related to our service? Mail them to us today at . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at   +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.

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