With an array of digital marketing strategies available today, it can be difficult to identify which ones are most suitable for your business. But undoubtedly, search engine optimization is one of the most important ones – improving search engine rankings, generating quality leads, and boosting conversions. In this blog, we will discuss proven ways to use SEO for marketing and drive business growth.
But before that, let’s understand why SEO is important for the effective marketing of your business.
Why SEO is Important For Your Business?
The digital marketplace is cut-throat today. For a business to survive amidst this competition and drive sales, it is important to boost its visibility and reach the right people at the right time. And organic search marketing does this best. It is the process of optimizing your website – and digital presence – to improve its search engine rankings.
And when your website appears on Page #1 in search engine result pages, people are bound to notice you. Higher search engine rankings yield higher clicks, driving more traffic to your website. The more people visit your website and browse your products and services, the more they will be interested to buy.
Thus, SEO for marketing can be effectively used to drive more sales and boost your ROI. Both on-page and off-page SEO practices together can ensure a constant uptick in website traffic, conversions, and revenues.
On-page search marketing involves optimizing and improving all aspects of your “website” that can help rank it higher in search engines. These include:
- Keyword research and optimization
- Content creation
- Internal links
- Title tags and meta descriptions
- Optimizing page loading speed
- Adding schema markup to appear in Google rich snippets
On the other hand, off-page SEO includes optimization practices beyond your website – but to improve your overall digital presence. Building a strong web presence across different platforms demonstrate your authority, establishing trust among your potential customers. Hence, they are more likely to visit your website and take positive action.
Off-page SEO tactics include:
- Social media marketing
- Link building
- Email marketing
3 Ways to Use SEO for Marketing and Drive Business Growth
Here’s how you can use SEO marketing to improve your page rankings and boost conversions.
#1: Use Keywords Strategically
To use search engine optimization for digital marketing, it is crucial to understand the importance of keywords and use them meticulously – because Google no longer prioritizes how many keywords you integrate but where and how. Rather than stuffing your website unnecessarily with keywords, know how many keywords you should target and where.
Keywords must appear in the website URL, page titles, meta descriptions, image descriptions, headings, and throughout the content not more than 2%-5%. This makes it easier for Google to index your page, see if it is relevant to the search intent, and then attribute a rank in SERPs.
#2: Content Optimization is the Way to Go
Simply creating stellar content is not enough. To use SEO for marketing, it is important to optimize the content the right way. Content optimization involves steps to make the piece of content indexable, more readable, and engaging. Here’s how to optimize your content:
- Choose a topic that matches popular search intent for related products and services
- Find appropriate keywords that align with the search intent and choose the right keyword density depending on the content’s word count
- Test multiple title tags and meta descriptions and optimize them for higher CTR
- Identify and eliminate content decay, i.e., pages that have declining traffic
- Internal linking is a must
- Add visuals to make the content more attractive
Following these content optimization tactics can help improve organic SEO results.
#3: Go Local, Go Mobile
For local businesses, the importance of SEO for marketing cannot be overemphasized. As more consumers today use smartphones to search for local businesses, it has become crucial to optimize your website and digital presence for “local intent.” Some of the key strategies include:
- Making the website mobile-friendly
- Curating local content and including local keywords, city names, etc.
Boost your local SEO with effective content marketing.
There are many other proven strategies to use SEO for marketing. Make sure you hire an expert SEO company that can help develop a definitive and result-driven SEO marketing strategy.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at firstname.lastname@example.org. Our experts will reach back to you within a minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.