‘Keyword’ is one of the most essential elements of a successful organic SEO strategy. It best describes what your website content is all about, allowing search engines to crawl your page. Hence, when people search for the keyword in search engines, the page may appear in organic search engine rankings.
The importance of keywords for search engine optimization cannot be exaggerated. Without the right keywords, it becomes difficult for search engines to determine the context of the page. Therefore, your website may not get ranked for relevant search queries.
Now that you know the importance of keywords for SEO, the question arises – how many keywords should you target per page? Or technically speaking, what should the keyword density of each page be? There are certain standard rules to determine how many SEO keywords you should focus on per page. Let’s understand these in detail.
How Many Keywords to Focus on Per Page For Organic SEO?
Here’s how to determine the right keyword frequency for your pages that can help improve SEO for website.
1) Know What Your Keywords Are
To understand how many keywords to focus on per page, you’ll first need to determine one primary keyword and 2-3 keyword variations. The page should focus on the main keyword, while also including other keywords – all dispersed at a specific frequency.
You can use tools like Google Keyword Planner to do thorough keyword research and determine the focus keyword (FKW) of a page. This will depend on the topic you choose. Pick keywords that have low competition, but high search volume. Once you get the main keyword, choose other relevant ‘secondary’ keywords.
For instance, your FKW is the ‘best social media marketing tool.’ Then you can select two to three other relevant keywords like ‘marketing tool for social media,’ ‘best tool for social media marketing,’ or ‘free social media marketing tool.’
2) What is the Page Length?
This is an important factor affecting the keyword density and organic SEO ranking of a page. Keyword density is the number of times a specific keyword should be used on a page. It is an important search engine signal that helps determine if your content is related to that specific keyword.
And keyword density is related to your content length, or the number of words the page covers. However, search engines do not specify any standard keyword density percentage that you should follow on a page. But most SEO experts suggest that the ideal keyword density of a page should be around 1-2% (ideally 1% for short-form content).
That means if you are writing 500-words content, the primary keyword should appear 5-10 times in total – at least one time per 100 words. If you have secondary keywords, maintain around 1% density for the main keyword and fit in other keywords one time in the content.
3) Do Not Overstuff
Effective keyword optimization is a powerful tactic to improve organic SEO rankings. But that does not mean you will resort to keyword stuffing. It is a black hat SEO tactic wherein you forcibly integrate the same keyword over and over again with the thought of getting ranked in search engines. But in reality, the strategy will backfire.
Google penalizes websites that practice keyword stuffing and can even have the page removed from search engine result pages (SERPs). According to Google, the content should be written with readers in mind and then focus on keyword density.
Experts suggest curating high-quality, engaging, and valuable content that will compel your website visitors to read. Once this is done, go back and add the relevant keywords naturally into the content to attain a density of 1-2% only, not more. Anything beyond this will be considered keyword stuffing and Google may penalize you for the same.
Hopefully, you have a better understanding of how many keywords should you target per page to improve your organic SEO. The bottom line is: rather than focusing primarily on ranking your page for each keyword, keep the reader’s intent in mind. At the same time, you should continuously monitor keyword performance and optimize the same to improve organic SEO in the long term.
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