When it comes to search engine optimization, there is no one-size-fits-all. For any average fitness or cosmetic brand, the approach is pretty straightforward – curate high-quality content, add some images, and optimize for related keywords. Healthcare SEO, however, is entirely different. Though the strategies are similar, how you showcase your healthcare site in search engines can have serious consequences on your medical profession.
Through thoughtful SEO practices, healthcare professionals and businesses can spread brand awareness, drive more traffic, and generate new patients. However, the most important aspect is to build trust. Here’s how you can improve organic SEO for your health website.
1. Use the Right Keywords
With over 70,000 health-oriented searches per minute every day, making it to the top search engine results may give your medical profession or business a significant boost.
And the starting point should be optimizing your website using appropriate keywords. A keyword is the most integral element in the field of SEO that connects user searches with relevant information.
For search engines to find and rank your website, effective keyword optimization is the key. Get into the shoes of your potential customers (patients) and think about what search terms they would use to find hospitals or medical professionals.
Instead of using generic keywords for healthcare SEO, choose phrases that are specific to your healthcare profession or niche. You can use tools such as Google Keyword Planner or Ahrefs Keyword Generator tool to identify the right keywords. Once you get potential search terms, compare these with high-ranking keywords that your competitors are using.
2. Curate Content to Boost Your EAT (Expertise, Authoritativeness, and Trustworthiness)
Keyword optimization is just the tip of the iceberg, named Search Engine Optimization. To boost your website's authority and relevance in search engines, it is important to prioritize your EAT, i.e., Expertise, Authoritativeness, and Trustworthiness.
It is one of the most crucial factors that Google considers when determining your Page Quality Rating. And content plays an integral role in improving your EAT. High-quality content that provides valuable and relevant information about your medical practice can help establish your authority and improve search engine rankings.
Google gives more importance to healthcare web pages than any other industry. This is because such pages tend to have an impact on the searcher’s health, financial stability, or happiness. Poor-quality content can potentially cause inadvertent medical consequences.
For proven healthcare SEO results, curate content that evolves around – (i) what people are searching for, (ii) what kind of information will be most relevant to their search queries, and (iii) how to educate your target audiences.
3. Get High-Authority Links
When your website is linked to by high-authority websites in your healthcare niche, it gives a hint to Google about your quality and trustworthiness. Hence, the search engine giant is likely to rank your site higher. Since high-quality links hold such importance in improving your SEO search results, it is crucial to do link building the right way.
“Off-site” content marketing techniques play an integral role in getting quality backlinks pointing to your website. Healthcare professionals and businesses have an immense advantage here because most searchers look for quality health-related information on the web. So, if you curate in-depth and informative content, it is likely to grab eyeballs and even top-ranking websites will want to link to you.
Some off-site content marketing strategies you can use for healthcare SEO are:
- Press releases
- Blogs and articles
- Social media posts
- Guest posts
- Healthcare directory submissions
4. Prioritize Local SEO
With “near me” searches for healthcare services increasing rapidly since 2015, it is an opportunity for medical professionals, hospitals and other service providers to leverage the potential of local SEO. Some proven strategies you can practice are:
- Set up a Google My Business profile
- Use citations, including your/your healthcare business’s name, address and phone number (NAP)
- Submit your business details in online directory listings
- Curate local content with region-specific keywords or “near me” keywords
Implementing a successful healthcare SEO strategy may bring with it numerous challenges. Your focus should be to establish a strong online authority, curate content that delivers meaningful engagement, and improve user experience. With these goals in mind, you can build an SEO strategy that will give others tough competition.
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
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