Physical brick-and-mortar storefronts spend a lot of time planning how strategically to position their products to grab eyeballs and get more footfalls. This works in the digital space too – with the only difference being you need to ensure the search engines can find your content, products, or services. This is called the crawlability of your website, i.e., making your website easily crawlable by search engine spiders. But what is crawling and why is it important for search engine optimization?
Let’s understand here.
For search engines like Google, the foremost priority is to provide the most relevant results for search queries. And they do this by scouring the Internet for high-quality and related content. The content can be in any form – a web page, an article, news, a PDF, an image, a video, etc. Irrespective of the content format, search engines use “links” to discover content. This process is called crawling.
To help you understand this, let’s discuss how Google crawls websites or content.
For a specific topic, product or service, Google starts by using a web crawler (Googlebot) to fetch a few relevant pages. Googlebot will then follow the links on these pages to fetch new URLs or content. The process continues until there are no new pages to crawl or links to follow. This is called search engine crawling. The web crawler adds all these URLs to Caffeine, which is Google’s new index of all discovered URLs.
Now that you know what is crawling, you’d wonder what is the difference between crawling and indexing. The process of storing and organizing the URLs fetched during the crawling process is called indexing. When a searcher seeks information, product or service, Google will retrieve the URLs that are the best match for the search query and show them in the SERPs based on their relevance to the search query. This is called ranking.
To show up in search engine result pages (SERPs), a website first needs to be visible to search engines. This is the most challenging part of organic SEO – if your website cannot be found by search engines, there is no way it will rank in the search results.
Here’s how to make search engines crawl your website:
In learning what is crawling, it is important to understand that search engine crawlers love simple and dynamic URLs. But when these dynamic URLs get more complicated and longer, it may become difficult for search engines to crawl them. So, if your URL is anything like this, it may not get crawled easily:
http://www.abc.com/page.src3726&XID=427856766&CI
So, whether you are using static or dynamic URLs, make sure to keep them short, simple, and relevant.
Your site architecture should be such that it provides a seamless experience for a bot to navigate from one page to another using links on your website. These include links in your website content, the navigational menu, and the footer. For a good website architecture, keep the following points in mind:
For better crawlability, submit a sitemap file or XML map with links pointing to vital pages on your website. It is also important to include a page that has a human-readable list of links that point to these pages. This is known as the site map page or the site index. Using XML maps or sitemaps can facilitate website crawling, providing search engines with all data about your URLs, subpages, updates, and more.
Using inappropriate XML sitemaps, robots.txt blocking, long dynamic URLs, or excessive use of Flash may prevent search engines from crawling your website. Therefore, it is crucial to understand what is crawling and use proven crawlability practices to help search engines discover your site. Better crawlability and indexing can help improve SEO for website.
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at info@aryozone.com. Our experts will reach back to you within a minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.
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