When it comes to search engine optimization, marketers have access to a wide range of useful tools. One such tool that needs special mention here is Google Alerts. In this blog, you will learn what is Google Alerts and how you can use this tool to improve your SEO efforts.
These tools help:
- Streamline the process of optimizing a website – both on-page & off-page
- Gain valuable insights about your website and SEO performance
- Analyze your competitors
- Research relevant keywords
- Get high-authority links
…and much more.
Google Alerts: What It Is?
Google Alerts is a free tool by Google that automatically notifies you via an email every time your name, brand, or a particular search term that you specify is mentioned anywhere on the web. You can even have the content added to your RSS feed and receive the notifications anywhere you want – text messages, to-do list app, Slack, etc.
Initially, it may seem to be a simple tool that helps you monitor “mentions” on the web, but for SEOs, it is a powerful way to monitor new & interesting content. And that isn’t all. It is also an effective link-building and keyword optimization tool.
How to Set Up Google Alerts?
It is a free tool and setting it up is simple and quick. So, now that you know what is Google Alerts, let’s understand how to set it up:
- Visit https://www.google.com/alerts
- In the search box, enter the search term for which you want to get alerts. As you provide the search query in the box, you will get a preview of the web results that are relevant to it.
- Click “Show Options”
- In the dropdown menu, you can make custom settings like preferred language, how frequently you want to get the alerts, a specific region, how many results you want to see, and where you want to receive the alerts
- Click “Create Alert”
How to Use Google Alerts for SEO?
Know how you can use it to create an effective SEO strategy:
1. Monitor Your Competition
One of the best ways of using it to improve SEO search results is through competitor analysis. Simply set alerts for your competitor’s brand or name, and you will get to know about all their activities as they happen. Whether they published a new blog, made a social media post, or launched a new product or service – you can get instant alerts and likewise, optimize your SEO strategy.
2. Grow Your Brand Image
If you thoroughly understand what is Google Alerts, it will enable you to better optimize and improve your brand presence. It will show you how many times your brand name or company has been mentioned on the web, and in which context. This will enable you to understand the potential loopholes in your marketing tactics or brand message, take action to address negative mentions, and build a fail-proof SEO strategy.
3. Identify Link Opportunities
Google Alerts also helps discover lucrative link-building opportunities. When you receive an alert of someone mentioning your brand, product or service on social media, public forum, or blog, it is a good opportunity to create high-quality backlinks.
4. Find Unique Content Ideas
An effective SEO strategy is built on the premises of high-quality, unique, and engaging content. However, at times, you may run out of ideas to make your content stand out. This is where it is worth understanding what is Google Alerts and how to use it to get unique content ideas. For this, you can set up alerts for specific keywords. And whenever new content gets published around those keywords, you can curate fresh and engaging content around that same topic.
5. Build a Keyword Strategy
Using this tool, you can get valuable insights into how people are using your target keywords for which you have set up an alert. It also provides knowledge of which keywords your competitors are using. Based on this information, you can develop a keyword strategy and optimize your website for better conversions.
So, now that you know what is Google Alerts, use it strategically to improve your SEO efforts and get proven results.
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