Podcasts are gaining exceptional popularity nowadays. Insider Intelligence has projected that by 2022, there will be nearly 424.2 million podcast listeners across the world. For businesses, this is a lucrative opportunity to reach your target audience and deliver more personalized experiences for them. This is where podcast SEO plays an integral role, helping optimize your content for improved search engine rankings and better sales.
But let’s understand how podcasts appear on Google search results. This can have a direct impact on how you optimize your podcasts for top SERP rankings.
In 2019, the founder and head of product for Google Podcasts, Zack Reneau-Wedeen, tweeted “Rolling out this week you’ll be able to search for and play podcasts directly in Google Search across Android, iOS, and desktop browsers, a step toward making audio a first-class citizen across Google.”
That means whenever someone searches anything in Google, the search engine will show related or relevant podcasts that can be played directly within Google Search as well as Google Assistant. This is an effective way to get your podcast right in front of your audiences and drive traffic.
Now that you know how your podcasts will show up in Google search results, here are 5 proven podcast SEO tips to maximize the visibility and reach of your podcasts through higher SERP rankings, and drive more traffic.
1. Get Your Podcast Verified with Google Podcasts Manager
This is the first, and most important, step to have Google index your podcasts – ensure it is verified with Google Podcasts Manager. This involves 5 simple steps:
- Sign in with your Google account. If you don’t have one, create a Google account
- Visit Google Podcasts Manager and click the tab “Start Now”
- Enter a podcast RSS feed to get valuable insights about a podcast. Click “Next step”
- Get a preview of the feed and ensure the artwork, content, and episodes are curated correctly. Confirm the selection
- Once you confirm the feed, Google with send a verification code to the email address that is linked to your RSS feed
- Enter this code and your podcast will get verified
Once the podcast gets verified, Google will start indexing your feeds. This will help improve your podcast SEO search results and make your them easily discoverable.
2. Find Podcast Topics That Will Generate More Traffic
It is important to understand that podcasts are audio files. Any random content will not drive audiences’ interest. So, before you start creating a podcast, it is important that you focus on the current trends. And if you already have an idea in mind, research-related keywords. This will give you more content ideas to improve your SEO traffic, backlinks, and social shares. Ensure you stay relevant and curate podcasts that garner attention.
3. High-Quality Content Helps Build Authority
When transcribing podcasts in Google Search, the giant search engine will focus on the quality, authority, and relevance of the content. Therefore, it is important that you curate highly informative, relevant, and valuable content.
To curate content for your podcasts, keep these in mind:
- Create eye-catchy, descriptive, and snappy titles that attract the attention of the listeners
- There should be a clear flow and structure to your podcast episodes
- Include relevant keywords where it is most suitable
4. Optimize Your Podcasts with Relevant Keywords
Another essential tip for podcast SEO is to conduct thorough keyword research that can make it easier for Google to index your podcast episodes and improve organic SEO rankings.
But how do you know which keywords are most relevant to your podcasts? For this, you can use keyword research tools like Google Keyword Planner, Ahrefs, etc. Pick keywords with high search volumes, but have low competition. Ideally, each podcast episode should target one keyword and it must be placed in the title and description.
5. Repurpose Podcasts into Blog Posts
Since podcast episodes are now directly ranked in Google search results, you typically do not need a blog. However, repurposing the podcast in the form of a blog can further help boost your Google search rankings. The podcast transcript can be turned into an article with a detailed explanation and clear title, creating more value for your audience.
With these podcast SEO tips, you can make your feeds easily discoverable and reach the audiences that matter most.
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