Irrespective of which industry you are in, gaining maximum exposure and providing value have become more important than ever before. As the competition gets cut-throat in the digital space, you need to leverage every strategy possible to outsmart your competition. While there are various digital marketing practices at your disposal, have you taken Google’s search functions into account to rank in the SERPs? One such powerful tool is Google Advanced Search.
What is Google Advanced Search & Why It is Important?
When you are looking for specific information, for example, what your competitors are selling, you do not want to scour through 5,210,871 pages in Google search to find what you want precisely. Additionally, it is not always viable to use tools like SEMrush, Moz, or Ahrefs to do the same for you. That’s where Advanced Search comes into the picture, helping fine-tune Google search results to find what you are looking for – and in seconds.
Advanced Search allows you to use a set of commands or “operators” that can narrow down your Google searches. The more advanced search operators you use, the better you can differentiate your brand and gain a competitive advantage. Let’s understand why it makes more sense for your business to use Google Advanced Search:
- Helps improve SEO ranking: Use Advanced Search operators to uncover on-page issues negatively affecting your SEO.
- Keep an eye on your competitors: Competitor research is important for your business growth. Advanced Search lets you know how frequently your competitors are publishing their content.
- Identify guest posting opportunities: Guest blogging on high-authority news sites or industry-related blogs can drive organic traffic to your site. With Advanced Search, you can uncover precise guest blogging opportunities.
- Build a powerful link-building strategy: Using advanced search operators, you can identify lucrative link-building opportunities.
Now that you know why marketers should include Advanced Search in their digital marketing toolbox, let’s understand how you can use it to boost your SEO.
4 Google Advanced Search Hacks to Improve Your SEO
1. Identify Duplicate Content
Duplicate content can significantly hurt your SEO score and pull down your Google search engine rankings. This often happens when you have an ecommerce website and there are multiple product listings with similar or duplicate content. Unless you use canonical tags, Google may index just any page even if you do not want to rank for it.
To avoid this, you’ll first need to identify duplicate content on your website. However, this can be cumbersome when you have countless pages to comb through like on an ecommerce website. Thankfully, you can use the site: “copied and pasted content” in Advanced Search to instantly identify duplicate content and fix the errors.
2. Get Insightful Competition Data
As we said, competitor research provides valuable insights that can help optimize and improve your marketing campaigns. And Google Advanced Search operators can help you find specific competition data you are looking for. Use related: URL instruction and it will show pages that are precisely related to the web address. This way, you will not only be able to get valuable data from your direct competitors, but also from indirect competitors.
3. Identify Google Indexing Errors
Wondering why your website cannot get to the top search engine results in Google? Perhaps there are some indexation errors that are preventing Google from properly crawling and indexing your page. And Advanced Search operators can help you find these easily. Use the instruction site: [your URL] to view the number of pages Google has indexed. Take definitive actions to fix the errors and improve organic SEO results.
4. Find Guest Posting Opportunities
Guest posting is one of the most effective link-building strategies to drive more traffic to your website. But for that, you need to find high-authority and related websites where you can guest post. Use the instruction “topic” followed by any command, such as become a contributor, write for us, etc. The exact match operator will deliver the results you are specifically looking for.
And this is just the tip of the iceberg! There are several other creative ways you can use Google Advanced Search operators to gather valuable insights, explore more possibilities, and increase the efficiency of your SEO campaign.
Need Expert Help for Your Online Business?
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