There are millions of recipes to optimize your website for better search engine rankings. And backlinks continue to be one of the most important SEO ranking factors in 2022 and beyond. Here is a brief overview of different backlink types and how you can use them to achieve long-term SEO results.
But before that, let’s understand what are backlinks?
Backlinks, also known as inbound links, are links to your web pages coming from other websites, directories, social media, or web-based locations. Quality backlinks from high-authority and trusted publishers can help improve SEO for website in three ways:
- Higher search engine rankings
- Better discoverability
- Higher CTR and more referral traffic
But there are different backlink types and you need to understand which are best for SEO.
Check out the top 4 types of backlinks that you should focus on to improve your SEO results.
1. Guest Blogging Backlinks
Guest blogging is one of the simplest and most preferred ways to get quality backlinks. And no, guest blogging isn’t dead as you would otherwise think. Yes, Google does not like when websites distribute guest posts solely to get more links to their sites. So, you may deter from building such backlink types.
But Google also says, “We do not discourage these types of articles [guest posts] in the cases when they inform users, educate another site's audience or bring awareness to your cause or company.”
However, guest blogging on high-authority sites is not easy. So, begin with less popular or smaller sites and post consistently. This will help build your reputation and then you can get guest blogs published on well-established sources. To get the most link juice, post on websites that:
- Publish high-quality, trustworthy, and original content
- Are in a related industry or niche
- Have an excellent link profile
- Do not give you just bio backlinks but quality backlink types
- Have posts with real-time engagement such as social media following, comments, etc.
Make sure you master your guest blogging outreach that will help maximize its discoverability and improve your SEO search results.
2. Editorial Backlinks
This is one of the most important backlink types you should focus on to boost your SEO. Editorial mentions – including a link – that refers to your website make the most ideal backlink. There may be several reasons why high-authority and trusted websites would want to get editorial links directed to your website.
Maybe your content serves as an excellent source of information for the readers.
Or perhaps you have created some great infographic, you are quoting or interviewing a company representative, or when the website appears in a link roundup for any specific topic.
To generate more quality editorial backlink types, make sure you focus on two important types of content:
- Unique data in the form of expert roundups, case studies, infographics, webinars, free tools, industry experiments, success stories, etc.
- Evergreen content that holds relevance for a long time and does not require regularly updating the information
Also, ensure you create engaging and valuable content that can be used as a go-to resource for the information it provides.
3. Backlinks from Local or Niche Directories
Local or niche directories are an excellent source to drive SEO-boosting backlink types. Most people look for reviews on popular directories like Foursquare, Yelp, Yellow Pages, 411.com, All Business Now, etc. Backlinks from these high-authority sites can help drive lots of traffic. Additionally, backlinks in most of these directories are dofollow, which means you can have the entire link juice for your website.
However, make sure you create only high-quality business listings that add value to your customers. Mass submissions to directories, with no quality, may fetch you penalties from Google.
4. Acknowledgement Backlinks
When you donate to an industry event, sponsor such an event, or speak at it, you may get acknowledgments from the organizer and other participants. These may be in the form of social media posts or links. This is an effective way of promoting your brand as well as getting relevant backlinks while building relationships with industry peers.
In addition to the above, there are several other backlink types you should focus on to improve your SEO results and boost your page rankings. So, build a solid link-building strategy that can help generate long-term results.
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