Building relevant backlinks for the website is one of the off-page SEO techniques to increase the Domain Authority (DA). There are several type of backlinks that directly affect the onsite health and backlink profile of a website. Creating a backlink means generating a link that redirects visitors/readers of the webpage to another webpage.
It focuses on interlinking a website's target page on other relevant portals with an anchor text that is usually a keyword/search term/brand name. However, it is to be noted that only relevant and good type of backlinks will boost your SEO efforts. Every year, Google (the search engine giant) announces search engine updates related to backlink building called "Penguin" updates.
Through this update, it directs the SEO professionals on what changes are introduced in the process of building backlinks. So, if you are the one who's creating backlinks for your clients without any strategy, you need to be attentive. Deeply check the SEO aspects of the website where you are planning to get a backlink. There are several factors to consider in your SEO strategy for building backlinks. Some of them are:
There is no bar on the volume of traffic the website should have to create any type of backlinks. High traffic means the website has a high number of visitors that keeps increasing Month on Month (MOM). When content with the link is posted on such a website, visitors interact with the post and visit our website through a click on the anchor text.
The DA (Domain Authority) and PA (Page Authority) of the website are mandatory to check. There are certain tools where you can check these metrics. Any website with a PA and DA score of 50 and above is considered good for creating several types of backlinks.
If you approach any SEO company for link building, the first step they take is to check the competitor backlink. Several tools like SEMrush, Ahref, Backlinko, etc. give you the list of backlinks where the competitors are working on. You can download the entire sheet and check the list of sites relevant for you to create backlinks.
It is a manual process but you get a list of high PA DA score websites where you can start building links for your site. The competitors are those who appear on the top three search results for any keyword(s). A deep analysis of backlinks gives you the potential websites where you can either make free or paid links.
You can see search engine marketers going crazy to build backlinks for their client's websites. Either organic or paid, a backlink gives high link value to your website. However, purchasing backlinks in bulk is a wrong practice.
Google via its algorithm can easily identify paid links. So, if you rely on link-building services by any SEO company, you need to know these three categories of backlinks that are useful for your site linking structure.
These are the highest quality backlinks that you can get from government sites, educational websites, like .gov, .edu sites. They have a high PA DA score. Also, you can approach industry experts and convey to them your idea of posting your content on their website. If your content is worth linking, they will link your post in their content.
These are the type of backlinks you get from posting your content on free websites with a link. These websites ask few details like title, description, content, and tags to publish your content on their platform.
Every digital marketing agency that provides SEO services will have a level 2 backlink strategy ready in advance. Few SEO professionals tweak a single piece of content and post them on different websites for link building. This is not an ethical practice.
These are several type of backlinks created on spam websites that are harmful to the website’s health. If such link-building practice continues, there are high chances of getting a penalty message in the Google search console. When it comes to creating types of backlinks, it is an appropriate mixture of level 1 and level 2 backlinks.
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at info@aryozone.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.
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