When it comes to improving the visibility of your Shopify ecommerce store, nothing is more impactful and affordable as Search Engine Optimization. Shopify SEO is a systematic process of optimizing your ecommerce website to boost its rankings in Search Engine Result Pages (SERPs) and drive organic traffic. And you’d be surprised to know that at least 43% of all ecommerce traffic comes from organic search results.
However, Shopify ecommerce websites face various challenges, which can impact their search engine performance. These include:
- Poor website structure
- Duplicate content or thin content
- Not using Schema markup
- Poor link building
- Cloaking, i.e., showing search engines a piece of content that is completely different from what website visitors see when they land on the page
These factors can pull down the search engine rankings of your ecommerce business, while also preventing the right audiences from landing up on your store. The result? Poor sales and ROI.
To ensure you run your ecommerce store successfully and drive organic results, follow this ultimate Shopify SEO checklist.
1. Use a Responsive Theme Designed for Speed
Begin with optimizing your website for Google’s Page Experience update that primarily focuses on faster page loading times and speed. These are two non-negotiable factors you should keep in mind to rank your Shopify store in Google.
Flashier themes may seem attractive to catch the attention of your audiences. But if the pages do not load fast, your website visitors to immediately switch to another site. Therefore, focus on a simple yet eye-catchy theme that is well-optimized for improved performance and speed. At the same time, it should be responsive to ensure the web pages perform optimally even on mobile devices.
A mobile-friendly and fast-loading website design is one of the most important SEO rankings factors you should optimize your Shopify store for.
2. Customize Each Product or Page on Your Shopify Store
It is important to understand that there is no shortcut to successful Shopify SEO. If you want your ecommerce website or products to rank high in search engines, you need to customize each page. Here are some ways to do it right:
- Set custom slug (URL handle) for each web page or product page. This enables search engines to index the page correctly for what it is and also tells the users what the page is all about.
- Create a unique meta title and meta description for each page. Make sure you integrate the most important keywords here for better indexing.
- Avoid duplicate content even if you are writing for different variations of the same product. If at all you have multiple pages with similar content, you can use canonical URLs. This helps indicate the primary page that Google should index for search. You can also use another technique called no-index tag that allows you to hide the duplicate pages from getting indexed by search engines.
Curating unique and original content for each page can also help boost your Shopify SEO results.
3. Optimize Your Content For Better Indexability and Conversions
Thin or duplicate content is a big no-no in ecommerce marketing and can significantly affect your website rankings. Google loves in-depth, long-form content that adds value to the readers. So, curate 100% original and comprehensive product pages that include the right keywords, meta titles, meta descriptions, images, or videos.
You can use a content optimizer tool that can help discover the most relevant and high-potential keywords. Include these keywords naturally in the content and it can help improve search rankings for your product pages.
4. Use Google Search Console
It is a free webmaster tool by Google that provides valuable insights about your ecommerce website’s performance in search results. For example, which keywords or search terms are getting the maximum clicks, what is the CTR, have the keyword rankings changed, etc. Additionally, it can help implement technical SEO practices like checking robots.txt files to identify errors, submitting the sitemap to Google, requesting indexing the web pages, and much more.
It is a powerful SEO tool that also helps identify manual penalties and website errors.
Using these Shopify SEO practices can help improve your search engine rankings, drive more traffic to your e-store, and boost sales. Make sure to back up these strategies with regular monitoring and analytics.
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