Let’s face it – link building is an important element of search engine optimization, helping your website rank high on Google and drive organic traffic. In fact, 53% of SEO experts suggest that backlinking will be just as vital as search one day.
And when it comes to backlinking, the importance of getting natural backlinks can never be overemphasized. These are the types of backlinks that your websites gets naturally because of its authority, credibility, and the value it offers – and not through the backlink outreach campaigns you implement. Getting natural backlinks is a 100% white-hat SEO technique and Google loves them!
Hence, you can expect higher search engine rankings and increased traffic when you have high-quality natural backlinks directing to your website.
5 Tips to Get Natural Backlinks
Getting backlinks naturally does not mean other websites will link to your site without you having to do anything. Of course, you won’t be asking them to link to you or get paid links, but there are certain things you should do to drive more backlinks naturally. Most importantly, you should be clear of what type of backlink you want.
Discussed here are 5 proven ways to get natural backlinks:
1) Focus on High-Quality Content
Quality content is an indispensable part of link building. When you consistently post high-quality, original, and unique content that adds value to your audiences, other websites would like to link to you. Hence, it is important to curate compelling and helpful content your audiences will love to read. Quality content also establishes your knowledge and expertise in your niche or industry. This is an important factor determining your brand authority.
Other high-quality websites will link to you naturally only when they know you are trustworthy in your industry. And content plays an important role here.
2) Leverage Content Formats That Are Known to Generate Links
There are some specific content formats that are proven to drive natural backlinks and improve SEO for website. Some of the widely used ones include “what” posts, “why” posts, videos, and infographics. But at the same time, the content needs to be most relevant, easy-to-read, and amazing. These content formats can be helpful in providing you a direction to write great content that actually drives natural backlinks.
3) Partner with Influencers as a Part of Natural Link Building
Natural backlinking primarily revolves around curating amazing content. And an influencer outreach program can be one of the most effective ways to make you content stand out in the competition and grab eyeballs. Influencers are high-authority people or experts in your niche or industry, and people look up to their recommendations to make a purchase decision.
When influencers talks or writes about your business or content, it showcases your quality, credibility, and authority. Hence, other websites will link to you naturally, thus, bringing more new potential customers to your website and improving your ranking.
4) Curate Ultimate Guides
Ultimate guides that are typically 2000 to 7000-word blogs are an in-depth source of information on any particular topic. These long-form content helps establish your knowledge in that topic and provides value to the readers. Hence, they are excellent in helping your website rank for a competitive keyword or other long-tail keywords. And most importantly, Google loves these in-depth guides!
So, when you rank high on Google with these guides, it will help direct a lot of traffic. Hence, ultimate guides can be instrumental in getting natural backlinks. But make sure the piece of content is unique, engaging, and valuable from start to the end. Only that will help in effective link building.
5) Use Podcasts
Podcasts are an excellent way to create brand awareness and establish your authority. When you post short, crisp, and informative podcasts, it will help your audiences to locate your website from the profile page. So, you can expect increased website traffic as well as natural backlinks.
The above tactics can help you improve the quality of your content and get natural backlinks to improve your SEO search results. Seek professional link building services to build your website authority, boost rankings, and drive traffic through high-quality links.
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