There is still a lingering debate on whether your business should invest in SEO – how effective it is as a digital marketing strategy. While more online marketers are adopting video marketing today, it is important to note that Search Engine Optimization is more than just “page ranking.” It covers all aspects of optimizing your website to improve search engine visibility by delivering “value” to your audience. This is where you need a comprehensive and result-driven SEO strategy – one that focuses on improving the “quality” and “relevance” of your website.
Before we understand how to build full-proof SEO strategies that deliver results, it is crucial to understand what is SEO and how Google ranks a page.
How Google Ranks a Website: Factors Affecting an SEO Strategy
Search Engine Optimization (SEO) is the practice of optimizing key elements of your website in a way to increase its visibility in organic search results.
Google algorithms change at a rapid pace. But one thing that remains constant is their purpose to provide users with the most relevant and valuable content. With this perspective, Google uses two factors to rank websites:
- Authority: It is determined by a website’s credibility on the Internet. Search engines assume that the more trustworthy a site or page is, the more valuable content it renders to the audience.
According to Authority Hacker, an authority website is one that has gained the trust of its audiences and industry experts in its niche. It has earned credibility by delivering high-quality and useful content to its readers. All these things are a part of a properly planned SEO strategy.
Another aspect that helps determine website authority is the strength of the domain. There are various tools that can help calculate the domain rating score of a website. For instance, Ahrefs Website Authority Checker considers how many unique domains link to the target website and the authority of these linking domains.
The tool also takes into consideration how many unique domains these websites link to.
- Relevancy: Google will evaluate whether the content on your page is “relevant” to the user’s search query. It measures relevancy based on different factors like keywords or topics.
In addition to the above, there are many other factors that influence organic search engines, together which makes an important part of the SEO strategy.
Key Components of an Effective SEO Strategy
For a fail-proof Search Engine Optimization strategy, it should include three essential components – content, technical website setup, and links. Working upon these factors will help improve your SEO results.
Content is one of the most powerful SEO tools that can help gain improved search visibility, boost your page rankings, and build trust. High-quality content is a crucial ranking factor that helps determine the website’s authority and relevancy to the users’ search intent. It also adds value to the audience by delivering meaningful information they are looking for.
To engage your audiences meaningfully and improve your search engine authority, make an effective SEO strategy. It is important to regularly publish fresh, in-depth and SEO-friendly content. Keyword research and optimization plays an integral role here, which enables search engines to understand what keywords you want to rank for.
Optimize the page URL, title, meta title, meta description, H1 tag, image file names, and ALT tags using the main keyword. Further, optimize the page using long-form content that takes an in-depth approach to the topic and provides relevant information. High-authority links and multimedia elements like images or videos can further enhance the quality and relevance of the page.
Link building is one of the top SEO ranking factors that helps determine the website’s authority. Using inbound links as part of your SEO strategy can help distinguish your brand and help establish credibility. However, link quality plays an integral role in page ranking and is determined by the authority of the linking domain, trust in the site, and topic relevance.
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3. Technical Website Optimization
For your website to rank on search engines and drive increased traffic, it is crucial to optimize key technical elements like:
- URL structure
- Website navigation and page speed
- Duplicate content
- Broken redirects and dead links
- Sitemap and robots.txt
With an effective SEO strategy, you can increase your website’s search visibility, drive more visitors, and generate more conversions & sales. Hire an expert SEO company that can build a successful and result-driven strategy to achieve improved SEO results.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at email@example.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.