Organic SEO- Top Factors that Influence Rankings
If your business has an online presence, you would know about the significance of SEO. Search engine optimization, or SEO, is essentially a marketing strategy that involves techniques like link building and keyword research to help your website rank at the top of search engine results pages.
Organic SEO rankings are unpaid results that a search engine like Google or Bing returns. It is important to improve your organic SEO search results to increase traffic to your website and gain a competitive edge.
In this post, we will look at the top factors that influence organic SEO rankings. Focusing on these factors can benefit your online business in several ways.
1. Fresh and Relevant Content
People use search engines to find current and relevant information. And for this reason, search engines like Google continually scan the web for new pieces of information. When new content is found that offers valid and useful information, it is indexed at the top of the search results.
Therefore, if you wish to improve your organic search engine rankings, you must create information that is useful, relevant, and original. For instance, if you have a write-up on Home loans from 2016 on your website, it may be missing crucial information and updates that took place all these years. So, search engines will see this and not show your website on top.
But if you update your website with new content, it will drastically improve your organic SEO rankings.
2. Amount of Traffic to Your Website
Your website traffic is another significant SEO ranking factor. A website that receives the maximum direct traffic creates a positive impact on the page rank. This is because the search engines hold that the sites with the most traffic are offering something valuable to the visitors. So, it is crucial to regularly optimize and update your website content to provide value.
High-quality content that is relevant to the user's needs helps to retain a steady flow of visitors. At the same time, if the content that your offer has zero value, your website will experience a heavy bounce rate. And this will negatively affect your SEO search results.
3. Amount of Time Spent on the Website
Search engines also track the amount of time a user spends on a particular website. For instance, if the average length of stay at one website is 2.5 minutes and on another is only 30 seconds, then there is surely a difference in the quality of the website content. Consequently, search engines will rank the former website high on the SEO search results and view the latter as a low-quality website.
So to improve organic SEO rankings, one must provide engaging content that users connect with. This will ensure a better experience and increase their length of stay at the website.
4. Number of Page Views
Another factor that influences the organic SEO search results includes the number of page views. If a visitor views multiple pages on a website, they are likely spending more time than others who only check out one page and leave. And this may correspond to a positive user experience.
That being said, sometimes visitors land on different pages trying to scour the information they are looking for. And if they don’t find it anywhere, they end up leaving the website. It is for this reason that factors such as traffic and the amount of time spent on the website are also considered. For instance, if the page views are up but the amount of time spent on each page is low, it may be a warning sign.
5. Social Ranking
When people search for anything on the web, they typically come across star rankings. These rankings showcase the quality of the products and services offered by a particular business.
Social ranks are used by search engines to determine the reputation of a business. If a business gets a lot of positive reviews, it will certainly rank high in the SEO search results. Search engines want to connect customers to businesses that provide quality services. That is why they consider reviews and ratings to rank sites.
This is our roundup of the top 5 factors that influence organic SEO rankings. You must always focus on offering your visitors high-quality content along with an interactive user experience. You can also hire the services of a good SEO company and identify organic ways of increasing your website’s traffic.
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