How to Use Google Analytics to Improve Your SEO Search Results?

How to Use Google Analytics to Improve Your SEO Search Results?

Did you know that the #1 spot in Google SERPs is 10x more likely to get clicked as compared to #10 – with an average CTR of 31.7%? Hence, it is unquestionable how important search engine optimization is for businesses. However, to drive improved SEO search results, it is crucial to continuously measure website performance, rethink, optimize, and redeploy. And the best way to track your website metrics is through Google Analytics.

Why is Google Analytics Important for SEO?

The online marketplace is fast-evolving, posing serious challenges for businesses to survive and grow. To achieve success amidst this competitive business environment today, you need a bit more than having awesome products or excellent customer service.

While positive reviews and word-of-mouth can get more people talking about your brand, they are not enough to get you to that most desired place on the web: page #1 of search engine results. A definitive and result-driven SEO strategy is key to getting your website ranked high in Google SERPs.

However, the search engine dynamics are changing at a rapid pace- and so is consumer behaviour. This requires you to continuously monitor your SEO performance, optimize, and provide an improved user experience at all times. That’s where Google Analytics comes into the picture.

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It is a powerful SEO tool that provides comprehensive and precise data, enabling you to gain actionable insights into various key elements of your website and SEO performance – keywords, target audience, click-through rate, average conversions, bounce rate, etc. With this valuable data in your fingertips, you can make necessary changes to your website and optimization techniques to best suit the needs of your customers as well as search engines.

How to Use Google Analytics to Improve Your SEO Efforts?

Discussed here are various ways you can use this tool to improve SEO:

  • Real-time Monitoring: The real-time reporting feature enables you to track your website performance in real-time. This includes live website visitors, pages that are mostly visited, where the visitors are coming from, what actions they are taking on your website, etc. It also allows you to monitor the performance of your social media posts, events, and campaigns to check if they are driving traffic to your website.

Real-time reporting provides six types of reports:

  • Overview of the number of active users, top social traffic, top referrals, high performing keywords
  • Traffic source
  • Locations
  • Content
  • Conversions
  • Events
  • Understanding Landing Page Bounce RateBounce rate is an important factor that you should keep track of. It is the percentage of visitors that leave your website without taking any desired action, such as making a purchase, clicking on a link, or filling out a form. Google Analytics provides bounce rate reports that will help you understand how people interacted with a webpage or whether they left without taking an action.

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Having a higher bounce rate indicates that users visit your website but leave quickly because they do not like what they see. This may be due to slow page loading time, poor website design, misleading title tag & description, or content that does not match user intent.

  • Which Keywords to Rank For: Keywords are one of the most crucial organic SEO ranking factors. Therefore, it is important to know which keywords to target and rank for in search engines. Analytics enables you to understand this in-depth. Through Google Search Console, you can find out keywords that are visitors use to find your website. Using historical data or the keyword research tool in Google Ads can provide more valuable data on estimated search volume of different keywords as well as Cost Per Click.
  • Track Your SEO Progress: Using Google Analytics can help track different KPIs or metrics influencing the progress of your SEO plan. Depending on the campaign, the tool can measure different metrics like:
  • Organic traffic
  • Page loading page
  • Bounce rate
  • Landing page and its click through rate
  • Bounce rate
  • Conversion rate
  • New visitors vs returning visitors

The insights you gain from Google Analytics not only help improve your SEO campaigns, but also know where to spend more effort and money. A professional SEO company can use this tool to derive actionable data to improve your campaigns and drive effective results.

Need Expert Help for Your Online Business?

AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.

Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized eCommerce solutions

Have any queries or questions related to our service? Mail them to us today at info@aryozone.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.

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