An effective eCommerce SEO strategy is the cornerstone of success for any online store. However, merely optimizing the website for SERPs is just the beginning. Consider these new trends that will help boost SEO for your eCommerce store in 2022.
5 SEO Trends to Boost Your Ecommerce Success
Whether you are already implementing proven SEO tactics or just getting started, driving the results you expect can be challenging. To have a strong SEO strategy in place, it is crucial to catch up with the latest SEO trends that are driving the industry this year. The top SEO trends for eCommerce that can help boost your SERP rankings and drive increased traffic. Let’s get started.
#1: Focus on User Intent
Let’s get in straight – Search Engine Optimization isn’t just about keywords or links. It is also about user intent. If you want to trump your competitors, it is crucial to understand what your target audience is looking for. Nailing user intent is the foundation of modern eCommerce SEO, helping improve search engine rankings and generating increased traffic.
Wondering why user intent is important for SEO? It is one of the top factors affecting Google SERP rankings today. The giant search engine now focuses more on search intent and relevance than anything else – displaying search results that are pertinent to what the searchers are looking for. Hence, if you want to improve your page rankings and drive more traffic, it is important to make “user intent” the focus of your SEO efforts.
#2: Mobile-First is the Buzzword
Ever since the Google algorithm moved to mobile-first indexing, mobile SEO is emerging as a fast-growing trend that will dominate 2022 and beyond. In 2021, the number of mobile internet users stood at 4.32 billion. And this is poised to grow at a rapid pace in the years to come. With this, the mobile commerce growth rate has also been on a rising trend.
Mobile eCommerce sales currently hold 72.9% market share, i.e., nearly 3 out of every 4 dollars spent on eCommerce purchases is done through a mobile device. Hence, having a mobile-friendly online store is the latest eCommerce SEO trend driving the industry. While “mobile-first” has been around for several years now, it will gain more importance in 2022 – focusing on faster loading speed, responsive design, easy navigability, etc.
#3: Use Relevant Videos
The key purpose of eCommerce marketing is to engage your audiences meaningfully and provide relevant product knowledge. And this can be best done through videos. Including compelling videos in product pages can help attract users’ attention, build customer engagement, and inspire them to buy. What more! Google loves video content. So, you can expect your product pages to enjoy high visibility on SERPs.
#4: Leverage the Power of Voice Search
Most often overlooked in eCommerce marketing, but voice search is a powerful eCommerce SEO tool that can help generate increased organic traffic and boost SEO for your online store. Today is the era of “Smart Speakers,” which has sparked a rising trend toward increasing eCommerce growth. That means more people are now turning to smart speakers to purchase online via “voice search.”
Therefore, online stores should focus on optimizing their voice search for SEO. This includes using long-tail keywords and optimizing the content for questions. This is because most voice searches are conducted in the form of questions. For instance, “where to buy handcrafted jewelry?” Hence, you should structure the product pages in such a way that it provides answers to users’ questions.
#5: Improving User Experience on Your Online Store
Imagine how frustrating it is when you land on an ecommerce store to buy a product and the page takes several minutes to load. Even more annoying is when the website is not user-friendly and difficult to navigate through. This calls for improving the user experience on your online store. Focus on improving website loading speed and ease of navigability. Use simple menus, optimize images, and keep in mind Google’s Core Web Vitals to prioritize user experience.
Are you looking for proven ecommerce solutions to drive increased traffic and sales? Hire an expert SEO company that uses the latest ecommerce SEO trends to boost page rankings and generate conversions.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at email@example.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.