Are you spending dollars on search engine optimization and yet not getting the desired results? Do you want to boost your sales, but don’t know where to start? Perhaps your SEO strategy isn’t built right.
It is not surprising if you blame search engines or “factors beyond your control” due to your website’s failure to rank high in SERPs. But the fact is there are several other reasons why SEO campaigns fail – perhaps because the strategy is built wrong top-down.
Take a look at the top reasons why SEO campaigns fail, common mistakes you do, and how to address the challenges.
4 Reasons Why SEO Projects Fails
Not sure why you have a failing SEO campaign? Check if you are doing these things wrong:
1) Having Impractical Expectations
This is one of the primary reasons why most SEO projects fail- people have unrealistic expectations about what SEO is and how it works.
Are you building an SEO strategy as your last resort to save your business? Or perhaps you think SEO is a magical potion that will drive leads and conversions overnight. If yes, then you should pump the brakes right away.
Search engine optimization is a long-term process; however, many think it to be “once and done.” And then you’d expect massive numbers! Misaligned, unrealistic expectations only cause the SEO campaign to fail. Instead, consider SEO as an effective tool that can be planned, benchmarked, and scaled.
To avoid the repercussions of unrealistic expectations, make search engine optimization an organization-wide priority. Your digital marketing team should understand what SEO is and why it is crucial. Seek out competitor research, industry insights, and audience trend to know the potential of SEO and how thorough planning can help boost your SEO search results.
2) Using Outdated SEO Practices
A failing SEO strategy is also based on obsolete tactics.
As search engines update their algorithms constantly and consumer behavior change, it is important that you take a look at the strategies you are using. Below are some examples of out-of-date SEO practices that you might still be using:
- Focusing only on the volume of content produced- not quality
- Having a flat website structure
- Publishing keyword cannibalized, thin content
- Keyword stuffing
- Having a poor linking strategy
It is important that you stay up-to-date with the latest algorithm changes and guidelines, and optimize your SEO campaign likewise.
3) Delivering a Poor User Experience on Your Website
Let’s get it straight – SEO is much more than just keywords, inbound links, and on-page optimization techniques. Standing in 2022, you need to deliver an improved user experience that engages and adds value. UX is a crucial SEO ranking factor and it should be a part of your SEO strategy.
However, some website owners tend to overlook this factor. That means they do not design and structure the site with the perspective of SEO-friendliness. Slow website loading time, difficulty navigating through the pages, poor structuring- all these factors can significantly harm user experience. Hence, you should focus on the following ways to improve UX on your website:
- Improve website speed
- Optimize your page titles and descriptions so your users can know at a glance what the page is all about
- Link to internal pages for better discoverability
- Create easy-to-find menus and submenus for simple & quick navigation
- Optimize media content for improved page speed and indexing
- Use catchy calls to action (CTAs)
4) Producing Large Quantities of Low-Quality Content is a No-No SEO Strategy
Publishing a lot of content with the mindset that it would help improve organic SEO ranking is wrong. This SEO tactic has become outdated. Search engine algorithms now focus on ranking websites that stand at par with EAT guidelines – Expertise, Authoritativeness, and Trustworthiness.
For quick success, many marketers would create a piece of content and republish it again and again with different URLs and titles. However, creating bulk quantities of poor-quality content does not work anymore. If the content is not fresh, in-depth, original, or relevant to the user’s search intent, do not expect search engines to rank your site in the SERPs.
The Bottom Line
There may be several reasons for your SEO strategy to fail- some beyond your control. However, having in-depth understanding of how SEO works, what to expect, and the importance of analytics can go a long way in creating a winning strategy.
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