If you are just getting started with digital marketing, getting your brand noticed by potential customers is one of the biggest challenges. Today, 68% of online experiences begin with a search engine. If your website or ecommerce store is not on the top search engine result pages, you are nowhere. This is because most users do not look beyond the first search engine result page. This is where SEO can have a significant impact on boosting your brand’s visibility and driving organic traffic to your website.
Discussed here are 5 simple tips to build a fail-proof SEO strategy for beginners.
1. Set Clear Objectives
Before you get started with building a definitive strategy for search engine optimization, it is crucial to define your goals. Each website is built differently and therefore, it is important to target the right customers.
Are you looking to increase your search engine rankings? Want to improve brand awareness, drive organic SEO traffic or increase ROI? Based on these goals, set your Key Performance Indicators (KPIs). These can be anything, from Downloads to Sales, Phone Calls, Contact Form Submissions, or Email Subscribers.
However, we did not include website traffic here, though it is an important metric of search engine optimization. But unless your strategy is built around your business goals, no number of website traffic can help. After all, there is no point in having 4,000 monthly website visits and only 2 downloads.
2. Focus on Keyword Optimization
Using the right keywords in the right places holds immense significance in SEO. Search engines use these keywords to understand what the page is all about and likewise, rank it in the search engine result pages (SERPs). Therefore, it is important to research the right keywords and optimize them for better indexability.
Focus on one primary keyword and 2 to 3 related secondary keywords. Make sure the keywords are relevant to the page title, your products, brand identity, and services you offer. Some of the best keyword research tools you can use are:
- Google Search Console
- Ahrefs Keyword Explorer
- Google Keyword Planner
- Moz Keyword Explorer
Also, focus on placing the keywords in the right place. Make sure the primary keyword is placed at least once in the web page URL, title tag, meta description, first 100 words of the content, and in the conclusion. The total keyword density for the page should be 2% of the content length.
3. Create SEO-Friendly Page Title and Meta Description
Title tags (meta titles) and meta descriptions are displayed on SERPs and provide the searchers a glimpse of what the page is all about. These are crucial elements of successful SEO, and often, the first point of interaction between your website and potential customers.
Meta descriptions are small snippets that define the content of a web page. Search engine crawlers use these meta tags to understand a web page better and determine how relevant it is to the search intent. Make sure you include the primary keyword at least once in the title tag and meta description.
4. Make Your Content or Ecommerce Store Mobile Friendly
As mobile searches continue to increase, your website must be mobile responsive. Not just the design, but you should also make the content appropriate for mobile users. It should be easily readable and not appear cluttered when viewed on mobile devices.
For long-form content, you can integrate the “Read on” button for the entire page to load. If you use images and graphics, make sure you optimize them as per SEO guidelines. If the media content is too large, it can affect your page speed.
5. Use White-Hat Link Building Practices
Both inbound and outbound links are essential components of a proven Search Engine Optimization strategy. When high-authority websites with top search engine rankings link to your websites, it helps establish your domain authority and also boosts your page rankings.
However, the focus should be to get high-authority links from reliable sources that people trust – and not the number of links your website has. Spammy links, broken links, or black-hat link-building practices can get your site penalized.
In addition to the above SEO tips, it is crucial to continuously keep yourself updated with the latest industry trends and tactics. Additionally, continuous tracking and analytics can help optimize your SEO campaign and drive organic traffic. Consult an expert SEO company that can help create a definitive strategy that delivers results.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at firstname.lastname@example.org . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.