What is the Role of Meta Tags in SEO?

What is the Role of Meta Tags in SEO?

For an effective SEO strategy, it is important to understand the pillars of search engine optimization: on-page SEO and off-page SEO. While the latter involves establishing your website’s authority and credibility through high-quality backlinks, on-page SEO focuses on optimizing your page content to boost search engine rankings. One of the most crucial on-page elements is meta tags.

In this guide, you’ll understand how they can impact SEO and what are the best practices to use them to optimize your website content.

What are Meta Tags?

They are snippets of HTML code that provide valuable information to search engines about what a webpage is all about. When a search engine crawls a page, it does not read the entire content but only in small portions that enable it to understand what the content is all about.

This is where meta tags come into the picture. These are integrated into the section of the webpage and communicate with search engine bots – helping them to crawl the page content to be indexed. They provide a better understanding of your website content so that it is more likely to be ranked higher in the search engine result pages.


They also offer your users information about the quality and credibility of your page, helping achieve increased clicks and a greater CTR – and also an improved web experience.

Do They Really Help With SEO?

Yes, they can help achieve effective SEO results, but only when you write them properly. Not all are good for your website’s SEO health. Hence, it is important to know your meta tags.

Typically, there are four types of meta tags that are worth considering. While some are good for your website’s search engine ranking, others are not as useful and may impact your rankings.

Good ones include:

  • Title tag: The title tag is in the header of the webpage and provides valuable information that is crucial for organic SEO. Make sure to have a unique title tag for every page, describing specifically what the content is all about.
  • Meta description: It describes the page content to the users, helping them determine whether to click on your search engine result.
  • Meta content type: The meta tags should be integrated into all pages and help define the character set for the page. Missing out on this can impact how the page appears in the search engine.
  • Viewport: The tag helps establish the visible area of the webpage, i.e., it instructs the browser how to show the page across different screen sizes.

Then there are some “indifferent” ones that are used only in particular circumstances but are best avoided – because Google is not a big fan.


Some of these are:

  • Robots
  • Social
  • Language
  • Geo
  • Refresh
  • Keywords
  • Site verification

There are some bad ones too that will not negatively impact your website, but Google says no because they unnecessarily eat up space on your web page. Some of the examples of bad meta tags are Revisit after, Author/web author, Rating, Copyright, Distribution, Resource Type, Cache-control, Abstract, etc.

Quick Checklist to Optimize Them for SEO?

SEO meta tags can help improve your website’s user experience and also contribute to an enhanced search engine presence, higher ranking, and improved authority.


If you want to improve your SEO performance with meta tags, here is a comprehensive checklist to start with:

  • Ensure all your web pages and their content come with title tags and meta descriptions
  • All images on your website content should be marked up with alt text
  • Curate attractive headings to catch instant attention and also how you should structure the content
  • Avoid duplicating or cannibalizing your own content or creating similar pages. Prevent this by using canonical tags
  • Integrate robot tags, which allow search engines to understand how to crawl and index your pages
  • Make them a part of your regular SEO efforts

There are several elements to improve your meta tags for SEO; however, you do not need to master them all. Hiring expert SEO services can help optimize them and improve your page rankings.

Need Expert Help for Your Online Business?

AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.

Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions

Have any queries or questions related to our service? Mail them to us today at info@aryozone.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.

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