The competition is cut-throat on the digital battlefield. There are 400+ million active websites on the Internet, praying for that “top” position on the Search Engine Result Pages (SERPs). And for small businesses that have just started off in the digital marketplace, it could be challenging to compete with authority websites in their niche. Thankfully, SEO for small businesses can help.
But why does the 1st page ranking in search engines matter at all for business?
The answer is simple – a buyer’s digital journey with a product or service begins with a search engine. Approximately 81% of people search for a product or service online. And that is quite a big number for marketers to ignore. As such, it has become more important than ever to make a website appear at the top of SERPs.
Now, the question is – how a small business can have its website ranked on the first page of Google or other search engines?
Search Engine Optimization is the answer. Let’s understand how SEO can be beneficial for a small business.
We have outlined seven key reasons why small businesses should consider Search Engine Optimization.
Brand awareness. What more can a business want that has just started off in the digital space or does not enjoy the privileges like an established brand – recognition, authority, more traffic!
SEO is the process of optimizing your website for top rankings on SERPs. When your site appears on the first page of search engines, it will help boost your brand visibility and awareness among potential customers.
One of the biggest challenges for any small business is to generate new customers again and again. SEO can help!
Search engine optimization helps improve your SERP rankings, boosting brand visibility and awareness. Users typically attach a sense of authority and trustworthiness with websites that rank on the 1st page of Google (or any other search engine). As such, they are more likely to visit the site and make purchases.
With great product/service offerings and lead nurturing, small businesses can convert their website traffic to new customers.
There is no point in driving increased website traffic that does not convert into sales. For most businesses, quality leads matter more than quantity. That means you need to attract relevant traffic that has high conversion potential.
SEO for small businesses, when done right, helps drive more targeted traffic to your website. Using relevant keywords and high-quality content that match the search intent are likely to attract more traffic with purchase intent.
The World Wide Web is one of the fastest-growing markets in the global economy and paves lucrative opportunities for small businesses to explore. But digitization has more to offer.
With a proven SEO strategy, you can discover new markets such as mobile marketplaces and social media. These are powerful tools to boost brand visibility and increase your traffic levels significantly.
Your website, when optimized to deliver quality results, can help drive targeted traffic through organic search. SEO-optimized websites offer faster loading time, great content, and a seamless web experience. These are crucial factors in lead generation – leads that are ripe and ready to convert through nurturing.
Quality leads are more likely to convert as loyal customers and returning visitors.
Even if your competitors are strong industry players, you can still outperform them and drive more ROI with a definitive SEO strategy in place. Your website is more likely to get more footfalls than a competitor site that has not invested in SEO. As such, it gives you a competitive edge and helps improve your bottom line in the long run.
As a small business, you have a limited budget and constraints on investing huge amounts of money in advertising. However, Search Engine Optimization is a cost-effective digital marketing tool that helps drive organic traffic to your site and greater conversions. Thus, you can achieve similar results as advertising, but without breaking the bank.
The benefits of SEO for small businesses can be remarkable. Hiring professional SEO service can give your business a new dimension with improved visibility, more customers, and higher ROI.
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