Even though SEO for ecommerce drives the highest ROI than any other digital marketing strategy, most online stores aren’t built with SEO in mind. Rather, they focus more on paid ads or social media – which are effective marketing solutions but require hefty investments. Often, this may not be a financially viable option for smaller ecommerce stores, especially startups.
Search Engine Optimization, on the other hand, requires continuous effort – but once you rank, you can drive high-converting and recurring traffic with minimal investments.
Does SEO for Ecommerce Really Matter?
SEO is a low-hanging fruit that most ecommerce websites either overlook or fail to leverage efficiently. Gone are the days of “If you build it, they will come.” The ecommerce industry is cut-throat competitive today, with an estimated 12 – 24 million ecommerce websites globally – selling similar or even better products than you, whilst also offering an excellent user experience.
So, why will customers come to your ecommerce store?
This is where you need SEO for ecommerce – driving target audiences to your online store by increasing visibility on Search Engine Result Pages. It is a powerful digital marketing tool that can help ecommerce websites build a strong authority on the web and outsmart competitors by catching the attention of potential customers in search engines.
Ecommerce SEO is the process of optimizing your online store in a way that helps generate more qualified leads and better conversions. It involves a set of proven strategies that enable ecommerce stores to rank higher in SERPs – build a successful ecommerce brand, increase visibility, and drive traffic.
According to a survey, over 33% of ecommerce traffic is generated through organic search. And this is another effective reason why it is worth investing in search engine optimization. Fast-loading websites, optimized product pages and high-quality content not only help improve search engine rankings but also offer an enhanced user experience and better conversions.
So, let’s dive in to understand the key tactics to drive SEO for ecommerce.
4 Strategies to Improve Rankings & Boost Conversions with Ecommerce SEO
Find out the best SEO strategies that can pump up your ecommerce marketing efforts and drive proven results.
1. Optimize Your Ecommerce Store and Product Pages for Relevant Keywords
When it comes to ecommerce SEO, keywords play an integral role. They help improve the visibility of your online store or products against relevant search queries. Therefore, it is important to be careful when discovering the right keywords for your ecommerce business. Pick keywords that are most relevant to your products – keeping in mind the user intent, search volume, and cost-per-click of using such keywords.
Using long-tail keywords is often a good idea to match the user intent and boost conversions. Examples include – black t-shirts for men, round-neck red t-shirts for boys, etc. Keyword positioning also plays a vital role in better indexing your product pages by search engines. To derive the best results, hire a company specializing in SEO for ecommerce.
2. Create Dynamic and Eye-Catchy Meta Descriptions
Creating unique meta descriptions for thousands of products listed on an ecommerce store can be challenging – but at the same time, important to boost your business results from ecommerce SEO. Using “Concatenation schemes” allows you to create a set of rules that helps automate the process of creating unique meta descriptions for all your ecommerce web pages.
With a little time and testing, you can seamlessly create unique meta descriptions that help boost your page rankings and increase organic click-through rates.
3. Add Pagination to Category Pages
When you have hundreds of products listed under a category, search engines get confused as to display which page in the search result. Furthermore, you cannot expect users to scroll through the entire listing to find a product they want. Adding pagination elements with “rel=prev” and “rel=next” tags tell search engines how the pages are related to each other. This helps in better indexing.
4. Improve Site Structure and Speed
To improve SEO for ecommerce, it is important to create a site architecture that is easy to navigate – both for your users and search engines. Ideally, your product pages or other web pages should be 2-3 clicks from the home page. It also helps search engines to categorize and index the pages easily. Additionally, faster loading times also deliver an improved user experience.
In conclusion, ecommerce SEO is an effective way to build authority, drive traffic and boost sales. Hire an expert ecommerce marketing company that can implement proven SEO strategies to make your business stand out.
Need Expert Help for Your Online Business?
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at firstname.lastname@example.org . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.