Search engine algorithms are ever-changing, getting more sophisticated and watchful towards delivering an improved user experience. With all these algorithm changes come the latest SEO trends and challenges that online businesses should address to survive and build authority in the Search Engine Result Pages (SERPs).
So, let’s have a look into the top challenges that businesses will face concerning Search Engine Optimization in 2022 and beyond.
High-Quality, Long-Form Content Will Continue to Steal the Limelight in 2022
One thing that is clear from Google’s recent update is that it now focuses more on ‘authority’ and ‘relevance’ when ranking a page in search results. This was evident after Google’s May 2020 update when bigger websites full of product reviews and backlinks took a sidestep in SERPS – while smaller websites with informative and relevant content saw a rise in search rankings.
With the focus to provide an improved user experience on your website, Google now prioritizes long-form content in SEO. However, the content should cover the topic in-depth and be relevant to what the users are looking for. It has to be high-quality and engaging addresses the users’ pain points and offer value. For websites in “Your Money, Your Life” niches, the information should be most accurate. Any sort of misinformation may cause Google to penalize it.
Hence, curating high-quality, in-depth, and engaging SEO content, in the long run, will continue to be one of the biggest challenges for websites in 2022. Additionally, with Google updating its search engine algorithm frequently, keeping up with its content marketing trends can be a challenge.
Another big challenge that online businesses will face in 2022 is to keep up with the trend of voice search. With the rise of smartphones and AI assistants such as Amazon Alexa and Microsoft Corona, people are now talking through their searches instead of typing in search engines. Even Google now has its voice search technology. It is a convenient and fast way to get things done.
With the growing popularity of this SEO trend, online businesses will face the challenge of optimizing their websites for voice search. The strategy must be tailored to meet spoken phrases and words. At the same time, it should be able to work with deep-learning algorithms and Language Model for Dialogue Applications (LaMDA) that can help better understand and respond to voice search.
Hence, online businesses should now focus on optimizing their websites for voice search because they will be the ones to get pulled up when people use voice search to find products or services.
Though voice search may seem challenging initially, it is a cost-effective and proven way to boost your organic SEO rankings.
Keywords are an essential component of a successful search engine optimization strategy. But simply stuffing keywords is not enough today. In fact, keyword stuffing can get your website penalized. This is because Google now indexes pages based on their relevancy, scope, and user intent. Hence, the approach toward keyword research has changed. It needs to be more focused on ‘user intent’ and ‘relevancy.’
Hence, businesses would need to optimize and improve their keyword research strategy in 2022 to be more relevant to users’ search intent and improve search engine rankings.
With the fast-paced proliferation of mobile devices, it has become important to tailor your search engine optimization campaigns to be more mobile-friendly. Hence, mobile SEO is another challenge that businesses will face in 2022. Though this isn’t a new trend, mobile search engine optimization will gain more importance this year. Even search engines are likely to index pages based on their mobile-friendliness.
Hence, online businesses need to practice proven mobile SEO strategies to improve search engine rankings and visibility for mobile searches.
The world of SEO is ever-changing. To achieve success and build website authority, it is important to stay abreast with the latest changes and industry practices. This will help navigate the fast-evolving landscape and address the common challenges you are likely to face in 2022 and beyond. Expert consultation with an SEO company will help implement the best search engine optimization strategies and drive higher page rankings and better search engine visibility.
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