For any website or online business, the importance of SEO cannot be overemphasized. A fail-proof SEO strategy can help boost your website visibility in search engine result pages (SERPs), increase organic traffic, and drive revenue growth. However, in the effort to skyrocket your SEO results, you may take certain steps that can poorly impact your website rankings. Let’s understand the common SEO mistakes you should avoid to improve your page rankings and drive organic traffic.
5 Common Mistakes to Avoid to Boost Your SEO Results
Discussed here are 5 mistakes you should watch out for and avoid to make the most of your SEO efforts.
1. Using Duplicate Content
If your website has two or more identical pages or you use duplicate content, it may become difficult for search engines to understand which page to feature in SERPs. And eventually, the search engine ranking for all identical content will suffer. Since the attention now gets divided between multiple duplicate contents, the power of social media and links also gets diluted.
Hence, it is important to create 100% unique, fresh, and original content for each of your pages. And if you have identical pages, you can use canonical tags that indicate the search engines which pages to index. However, there are many other ways to manage duplicate content.
2. Practicing Keyword Stuffing
One of the biggest SEO mistakes that marketers do is trying to manipulate their search engine rankings through keyword stuffing. It is the practice of using one or a few high-traffic keywords spread all across the website – even in places where the content is not relevant. Earlier when search engines used to prioritize only keywords for website rankings, this technique worked.
However, organic SEO has come a long way and today, there are several other important ranking factors that search engines consider other than just keywords. Google now gives more priority to “quality,” “relevance,” and “authority” to rank a website. In fact, overusing the keywords unnecessarily may cause search engines to penalize your website because they appear spammy and affect the user experience negatively.
Keyword stuffing is a black-hat SEO technique and should be avoided because Google considers this as a practice to increase your search engines improperly. Hence, it may pull down your rankings or your website may be removed from the SERPs. To avoid this, create unique and original content that is relevant and valuable to your audience, and target the keywords naturally – do not go overboard.
One of the best ways to avoid these types of SEO mistakes is to follow Google’s webmaster guidelines.
3. Using Naked or Generic Anchor Text
Link building is a powerful off-page SEO tactic, but only when you use the right anchor text. A generic anchor text like “Click here” will not impact your search engine rankings. However, experts believe that using such naked or generic terms limits you from utilizing the full potential of anchor text. Anchor texts allow search engines and users to understand what the page you are linking to is about. Therefore, try optimizing the anchor texts using target keywords.
Using naked hyperlinks or generic anchor texts can hurt your SEO and also prevent your users and search engines from clearly understanding where the link directs to. This is a proven strategy when you have anchor texts or in-content links dispersed all across the primary content.
4. Having Too Many Server Status Code Errors
If your website contains too many pages that return different server status code errors such as 4xx or 5xx, then it can negatively impact your search engine rankings. This is one of the biggest SEO mistakes that marketers or website owners often overlook. These errors indicate that your server is unable to perform visitors’ requests. These errors may also negatively affect your linking opportunities.
5. Black-Hat Link Building Practices
Practicing black-hat link-building techniques may definitely get your website penalized by Google. To speed up their SEO results, marketers often resort to this technique thinking it will help improve their rankings. But the tactic actually backfires because Google considers this illegitimate. Rather you should create high-quality, authoritative, and user-friendly content that will help drive links naturally.
The Final Thoughts
While this is not a comprehensive list, watching out for these common SEO mistakes can help your website improve rankings in SERPs. And if you need professional help creating a definitive strategy, contact a trusted SEO company that can help avoid these mistakes and make the most of your campaign.
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