The primary job of an SEO company is optimizing clients’ websites so that they achieve higher ranks on search engine result pages. A top service provider should help you to find a place on the first page of search engine results. Ideally, you should look to get organic or unpaid traffic to your website. SEO experts keep Google ranking factors in mind to bring in organic traffic to client websites.
These factors can be of various kinds. Read through the section below to know more.
Technical Google Ranking Factors
Page Speed: Users will visit your website and spend substantial time there if you offer them a seamless browsing experience. This makes page speed an extremely crucial ranking factor. If your site’s pages take a lot of time to load, there will be a notable increase in its bounce rate. This, in turn, will decrease your ranking.
Usability on Smartphones: The search engine giant Google tends to depend on mobile-first indexing when assessing the performance of websites. In other words, the experts at Google predominantly use a site’s mobile version when appraising a page. So, to achieve an impressive rank on Google, your site must be mobile responsive.
Internal Links: All search engines including Google crawl through websites to index different parts of content on them. One factor that serves as a major signal to the crawlers is internal linking. The internal links help crawlers to analyze the content and index them properly.
For your information, internal links are hyperlinks pointing to any internal page of your website. Tightly knit and organized internal linking structures help both users and search engines to find things they are looking for more easily. The company offering you SEO services should be careful about the kind of pages they are linking to whenever a fresh webpage is created, or fresh content gets added to the site.
Other Google Ranking Factors
Header and Title Tags: If you want to see a webpage achieve higher ranks on search engine result pages, you must ensure that it has the targeted keywords inserted into certain places of the page. Two of the most important ones among them are header and title tags. Google uses these tags for learning the topic the page covers and then indexing it correctly.
Relevance: Perhaps none of the other Google ranking factors is as vital as this one. For enjoying an impressive rank, your web page must be relevant to the search query. Here “search query” refers to the question the user has typed on the search bar for generating the SERP. The phrases and terms making up the question are referred to as keywords.
Carrying out thorough keyword research is a must for seeing your web page achieve a high rank on Google. The research will help you to understand what exactly your target audience is looking for online. Once you know which keywords you must have on your page, insert them intelligently into your site’s content. Try to create content that talks about the keywords. This will make your web page relevant to the queries of your target users.
Meta Description: Next on the list of top Google ranking factors would be meta description. For your information, a meta description is usually a 160-character long description residing in your web page’s HTML code. The meta description never appears on the web page. However, it gets displayed on the search results.
According to some, a meta description is not as important as the other SEO ranking factors discussed on this page. However, it’s important for you to remember that Google often pulls out featured results snippets. Additionally, meta descriptions provide searchers with more info about the listed pages. As a result, it is always a good idea to create meta descriptions for your web pages.
URL Structure: A web page with a chaotic URL featuring several mixed characters usually fails to achieve a high rank on Google result pages. Make sure that your web pages have URLs that are concise, feature the main keyword, and have a simple structure.
A website that keeps in mind all the above Google ranking factors is unlikely to perform badly when it comes to achieving high ranks of Google result pages. A top SEO service provider would always keep these factors in mind when optimizing your site.
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