What is E-A-T in SEO and Why It is Important?

Google search engine algorithms are constantly changing- focusing more on “page quality” to rank a website in organic search engine result pages. Unsurprisingly, the more a website establishes expertise, authority, and trust, the higher should be its page rankings. So, let’s understand why EAT in SEO is important to improve your organic results.

According to Google’s Search Quality Evaluator Guidelines, the following factors help determine the overall quality of a web page:

  • Purpose of the page
  • Expertise, Authoritativeness, and Trustworthiness (E-A-T)
  • Reputation of the website
  • Content length and quality
  • Information about the website

What is EAT in SEO?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is one of the key Google ranking factors that help determine if the content delivers value to readers and is trustworthy. There are three primary search quality evaluators, including:


  • The expertise of the website or content creator in the subject matter
  • The authoritativeness of the website, content creator, and the content
  • The trustworthiness of the website, content creator, and the content

To put it simply, a page that meets Google’s E-A-T guidelines demonstrate high-quality. Hence, it is considered helpful and relevant to users- two important Google ranking factors.

Why is E-A-T Important for SEO?

If you follow Google core algorithm updates, you’d know the search engine has been constantly focusing on user experience.

From penalizing websites for keyword stuffing to making mobile-friendliness a ranking factor or prioritizing “https” over “http” – Google has taken several steps to ensure improved UX. And EAT for SEO is no difference. It enables Google to ensure the users get what they are searching for online.

Technically, it is not a ranking factor. But it can significantly influence the SERP ranking of your content or website. E-A-T guidelines help search engines to determine the quality of the content and whether it should be ranked. It is a basis of evaluating if the website or its content add value for the users.

Hence, if search engine optimization is an integral part of your digital marketing strategy, keep E-A-T at top of your mind.

How to Improve Your E-A-T Components?


Now that you know what E-A-T is, let’s understand how you can improve your SEO strategies to meet the guidelines. Following a definitive strategy for EAT in SEO can help improve your Google ranking and organic search visibility. Discussed here are 3 ways to strengthen your website’s E-A-T components.

#1: Build Backlinks the Right Way

Getting backlinks from high-authority, relevant domains is the foundation of a successful SEO strategy. When trusted, relevant, and high-ranking websites link to your page, it demonstrates your authority in your niche or industry. This is an important ranking factor for Google.

However, to earn quality backlinks, you need to consistently publish high-quality, unique and information-rich content that others would want to link to. Build relationships with influencers and publishers. An effective link-building strategy can help drive high-value backlinks.

#2: Consistently Update Your Content

Unless your content covers a subject matter that never changes, it is important to ensure the pages aren’t outdated or obsolete.

EAT in SEO requires you to constantly update your content and ensure you provide the most accurate information. Google is pretty strict about delivering only high-quality and precise information, especially for YMYL pages, i.e., “Your Money or Your Life.” Google classifies pages as YMYL based on their impact on a person’s health, safety, finances, and/or happiness.

If you misrepresent information or present something without adequate validation, Google can penalize your website for providing inaccurate content. Avoid this by keeping your content up-to-date and maintaining accuracy.

#3: Get Mentions from Trusted Sources

Not just backlinks! If your website is constantly getting mentioned or shows up in high-authority and trusted sources, it can help improve your E-A-T credentials. Gary Illyes from Google confirms that positive mentions from authoritative websites have an influence on your website’s SERP rankings.


Hence, public relations and SEO are intrinsically linked.

The Bottom Line

These are just a few ways you can boost your website’s E-A-T credentials and improve its SERP rankings on Google. To effectively integrate EAT in SEO, consult an expert SEO company that can optimize your strategy as per Google’s latest guidelines. 

Need Expert Help for Your Online Business?

AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.

Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions

Have any queries or questions related to our service? Mail them to us today at info@aryozone.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.

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