SEO is one of the most powerful digital marketing strategies that can help build search engine authority, boost page rankings, and drive increased traffic. Unsurprisingly, the global SEO services market is poised to grow from $41.97 billion in 2021 to $51.25 billion in 2022. However, if you still think search engine optimization is all about keywords and posting bulk content, then get your facts checked. SEO is constantly changing, and so is consumer behavior. This makes it all the more important to stay updated with the latest SEO trends and optimize your strategy in the same line.
Check out the top trends that are expected to shape the SEO industry in 2022 and beyond.
Top SEO Trends to Boost Your Website Rankings in 2022
As you head off to build your SEO strategy in 2022, here are some important factors to keep in mind. Focusing your SEO efforts on the current trends can greatly impact your rankings and visibility in search results. So, let’s dive in.
1. Artificial Intelligence Will Influence SEO in 2022
Artificial Intelligence (AI) is rapidly changing how people discover and engage with content online. Hence, it is likely to play an integral role in search engine optimization as well.
In 2022, Google’s RankBrain – an AI algorithm – is expected to be one of the key ranking factors. There is still no update about how RankBrain will analyze and rank content. However, experts indicate that “user experience” will continue to be one of the primary search engine ranking factors here.
The amount of time a user spends on your website or the click-through rate will help RankBrain determine the quality of content and its indexability. Hence, when you build a marketing strategy, it is crucial to focus on technical SEO and producing high-quality & relevant content.
2. Voice Search
While voice search isn’t new, it will be one of the top SEO trends influencing your rankings in 2022 and beyond.
People now seek convenience- having the right information on their fingertips and at the right time. Fast-paced technological innovations have smoothened the way, bringing options like mobile search or voice search.
“Hey Google” or “Alexa” are fast becoming a part of our daily lives, whether you want some quick information online, book flight tickets, or find a restaurant near you. And if your content is not optimized for voice search, you might miss out on a good share of the market. After all, voice searches are likely to replace typing in years to come.
3. Compelling Headlines With an Emotional Touch
A headline is the first thing your audience will see before they click the page and continue reading. So, it has to be most compelling and relevant, influencing your audiences to click. Headlines help create an impression of the content quality. Hence, creating clickable titles will be one of the topmost SEO trends you should watch out for in 2022.
The focus will be on creating headlines with an emotional quotient – positive or negative. According to a recent study, emotional headlines have a higher click-through rate than generic titles. They help evoke the reader’s emotions, inspiring them to click the page and read the content. Use of powerful words that trigger emotional quotient can help increase your click-through rate and boost page rankings.
4. User Intent
It is one of the most important trends that can help boost your SEO search results. And this trend will rule in 2022 and beyond.
Experts suggest that it is high time marketers should stop thinking about “SEO content.” Rather, you should curate content around user intent. Google is leaving no stone unturned to ensure the search engine results meet the right intent behind the user’s search. Therefore, your focus should shift from mere keywords to delivering a comprehensive and improved user experience.
5. Visual Content and Images will Rule SERPs in 2022
2022 will yet again see search engines prioritizing websites or content with unique images and visual content, including videos. However, this time, the focus will be on “original” and “unique” images & videos rather than staged ones. Google now makes SERPs more intuitive and visually browsable. Hence, having excellent image assets can go a long way in improving your page rankings and search engine visibility.
Knowing the latest SEO trends can help optimize your strategy at par with the fast-evolving search engine guidelines and consumer behavior.
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