As Google finally rolled out its November 2021 Core Update on 17th last month, websites have already started experiencing the heat. Within 48 hours of Google announcing the update, a significant spike in SERP volatility was experienced, but thankfully, it did not last long.
Was it the effect of the Black Friday shopping, which was at the tail-end of the roll-out announcement? Can the tremors be totally unrelated to the core update? How will the new Google algorithm changes affect your website? What are the ways to improve your website’s rankings post a Google core update?
Well, anything can happen, and it is quite likely to be apprehensive about the rollout. To ease your worries, we’ve answered some of the top questions regarding Google’s new core update. Let’s dive in.
What is the Google November 2021 Core Update All About?
Just like earlier Google core updates, the November roll-out is said to be a general improvement made to search algorithms to deliver a high-quality user experience. However, Google did not provide comprehensive details about how the update would look like – except directing to a 2019 guidance that tells what webmasters should know about Google Google’s core updates.
However, one aspect that is notable about the latest core update is its timing. It came as a surprise to the SEO community as the roll-out was announced just prior to the much-awaited online shopping season: Thanksgiving, Back Friday, and Cyber Monday…all back to back. Many voiced their concern about what impact the update will have on eCommerce, given that it was initiated during the biggest shopping season of the year.
However, Dunny Sullivan from Google assured that the November 2021 core update will not have a major impact on most websites and that you should continue following the best practices to improve organic SEO. And with regard to the timing of the roll-out, he specifically mentioned “most won’t see changes…”
How Volatile was the November 2021 Core Update?
While some reported higher volatility than the July core update; others from the search community said it seems to have much less impact on website rankings as compared to earlier updates. Apart from daily fluctuations, the ranking changes aren’t much severe post the roll-out.
It was only in the initial weeks of the update that many small website owners were facing issues regarding page crawling. Sites having low crawl priorities were having difficulties getting new content indexed. Here is a quick rundown of how volatile the SERPs were when the November update was announced:
- Desktop Search Engine Result Pages witnessed 12% more volatility compared to the July core update
- Mobile SERPs experienced volatility for more than 23%
- Even the average volatility on an industry level was 20% higher than in July
- The health industry was badly hit during the November update. The health niche was 41% more volatile on both mobile and desktop this time
- 5 industries that experienced major SERP volatility are Health, Autos & Vehicles, Pets & Animals, Travel, and Real Estate
How can I check if my domain is affected by the November Core Update?
While Google reassures that the chances of a drop in website rankings are negligible as a result of the update, you can validate the same for your domain by checking with Google’s SEO analytics & reporting. Other sophisticated tools like SISTRIX daily visibility index can also help you identify the domains affected by the update.
While relatively smaller changes in website rankings or how the page is being indexed is normal with most domains, check for bigger jumps following a core update.
Who are the winners and losers?
As of 25th November 2021, the top domains gaining from the November 2021 update are:
The top losers as a result of the update are:
How to survive the November 2021 update?
While Google’s core updates are said not to have major implications on website rankings, here are some tips for you to remain full-proof against such changes:
- Rethink your SEO strategies to focus more on the quality and relevancy of content
- Ensure your posts and pages are up to date
- Take key SEO ranking factors into consideration
- Curate content that covers a topic in-depth and provides original information
- Focus on building on-page and off-page authority
- Conduct competitor and SEO analysis and derive valuable insights from the data generated
- Leverage expertise of professional SEO services
Whatever changes come as a result of the November 2021 Core Update, continue improving your SEO practices and focus on delivering value to the users.
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