With over 154.4 million monthly users, Google Maps is the most popular navigation app in the world. And this has led to a significant upsurge of “near me” searches. When it comes to finding a local business, more than 67% of navigation app users prefer Google Maps because they believe it gives the best direction. So, if users cannot find your local business on Google Maps, it can hurt your ability to reach the right people at the right time. This is where Google Maps marketing comes into the picture.
What is Google Maps Marketing?
It is the process of optimizing your business presence for Google Maps. This involves including relevant information that makes it easier for Google to index your page when a user searches for a related business type on Google Maps. The better you optimize your local business profile, the higher your chances of ranking higher in Google Maps search results in your area.
And it isn’t just about improving visibility for local searches – it is more about your positioning your business correctly so that potential buyers can find and visit you easily. When done strategically, it can be an integral aspect in helping boost your SEO search results.
4 Ways to Optimize Your Local Business for Google Maps
Here are a few steps to follow to make your local business appear in Google Maps search results:
#1: Set Up Your Google My Business Listing
To begin with Google Maps Marketing, it is important to set up your Google My Business profile first. This ensures that your potential customers can easily find your business when searching for related products and services in your local area. A GMB listing shows how and when to visit your business, thus, driving increased footfalls. Optimizing your Google My Business listing can also help improve your local SEO.
Discussed here are the key steps to create your GMB listing:
- Sign in with your Google account and visit https://www.google.com/business/. Click “Manage Now”
- On the next page, type your business name under the heading “Find and manage your business”
- Since your business is not already listed, click “Add your business to Google.” Fill up all the details with accurate information.
- Make sure you choose the Business category correctly. As Google suggests, choose a primary category that broadly describes your business. For example, “Coffee shop.” This is because most people search businesses by their broad categories, like “pet shop” or “pizza restaurant.” Use additional categories to let your potential customers learn more about your business
- Use only USPS-approved address information or that verified by the postal service in your business area. Also, specify the areas you serve. This plays an integral role in Google Maps Marketing
- Add “attributes,” which include the best amenities your business offers. For example, outdoor seating, accessibility, pet-friendly, etc.
- Now verify your GMB account via email, phone, or postal mail service
- Add high-quality photos of your business to attract a searcher’s attention
#2: Keep the Introduction Short, Crisp and Compelling
To optimize your Google My Business listing for Google Maps, make sure you do not make your profile introduction too descriptive or flowery. Keep the intros short and crisp, and include the most relevant keywords. Shorter descriptions will appear in the search results, and therefore, they need to be compelling and useful. And keep a longer description ready for customers who click on your business listing.
#3: Include Reviews & Ratings to Build Trust
Customer ratings and reviews indicate social proof and are most effective in building your business credibility and trust. And when you make business reviews and ratings a part of your Google Maps marketing strategy, it can help your potential customers make informed decisions. A combination of both positive and negative reviews makes a business more trustworthy.
#4: Local Citations
When you mention your business in the local media online, it is referred to as a local citation. These citations help build relevance and prominence on Google, thus, increasing your rank on Google Maps search results. Some of the popular places to create local citations are local directories, local blogs, or industry-specific directories. Mentions of your local business on Yahoo Local, Yelp, or other such sites also work as local citations.
Keeping the above Google Maps marketing strategies in mind will help optimize your GMB listing, improve organic SEO, and rank your local business in Google Maps results.
Need Expert Help for Your Online Business?
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