Is your business still stuck with the traditional way of managing customer information distributed across your marketing, sales, commerce, service, and IT departments? If yes, then your teams might be wasting most of their productive time digging through siloed data across departments. Not having a comprehensive view of valuable customer data right when you need it may result in a loss of productivity as well as a poor customer experience. Therefore, your business needs a robust CRM platform that unites all your departments onto a single, intuitive dashboard and provides a holistic view of customer data, at the right time. This is where Salesforce Customer 360 comes into the picture.
So, what is Customer 360 and why it is important for your business in 2023? Let us delve deeper into this leading-edge CRM platform.
Did you know that 85% of customers expect ‘consistency’ across departments when communicating with a business throughout their buying lifecycle? Unfortunately, a whopping 60% report they feel they are interacting with separate departments, not a unified ‘customer company.’ 56% of customers also expect personalized offers; however, they are mostly spoon-fed the same products and services as other customers. All these factors often lead to customer dissatisfaction.
Customer 360 by Salesforce is a fully-integrated CRM platform that connects your teams and provides a unified view of customer data. Salesforce CRM delivers the best value for your business. And with Customer 360, technology takes your business operations a level up – bringing your sales, marketing, service, commerce, and IT teams onto a single platform so they can work together to deliver improved customer service.
It now integrates with Data Cloud, allowing users to pair Salesforce apps with intelligence, automation, and real-time insights. This enables teams to create surprise-and-delight moments for customers from a single, unified platform – while improving productivity, driving customer satisfaction, and reducing costs. Salesforce Customer 360 comprises a complete suite of products that include Sales Cloud, Marketing Cloud, Service Cloud, Analytics, Commerce Cloud, Slack, and other cutting-edge tools. It allows further adding a broad range of functionalities to build an ecosystem that allows businesses to attain digital transformation.
Standing in 2023, when ‘customer satisfaction’ is the key mantra to success, Customer 360 is a platform that can efficiently handle all your endpoints and deliver improved value – from lead generation to post-purchase support solutions. The platform has all the tools your business needs to build and nurture customer relationships across all touchpoints, including marketing, sales, service, IT, and commerce.
Let’s understand how cutting-edge software solutions like Customer 360 can add value to your business in 2023.
Start uniting your teams, build collaboration, and have a comprehensive view of customer data with Salesforce Customer 360. It is the go-to CRM platform for businesses that want to engage with their customers and build meaningful relationships in 2023.
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