Why Use Salesforce – Comparing Salesforce vs. Other CRM Tools

For a successful business, it isn’t enough to have exceptional products or services. It is also crucial to have an efficient method of collecting leads, which you can convert into loyal customers. That’s where a CRM system comes into the picture. It can intelligently store and manage valuable customer information, helping your marketing team use this data to capture more leads. It offers a centralized platform to manage customer interactions and boost their overall experience – resulting in increased sales. However, when it comes to choosing a CRM system, the sales team may come across umpteen options. How to determine which one will deliver the best value for your business? The answer is – Salesforce.

It is a cloud-based CRM system that brings a broad range of features onto the plate – sales automation, contact, and account management, lead scoring, forecasting, opportunity tracking, and reporting. Sales teams can access these tools right from the desktop or mobile, making informed decisions at any time and from anywhere.

salesforce crm

What is Salesforce Used For?

Over 150,000 companies of all sizes are growing their business using Salesforce. Here’s what the CRM system is used for:

  • Drive more potential customers by addressing their needs and concerns
  • Use personalized marketing campaigns to get more prospective buyers
  • Respond to customer issues faster across multiple channels
  • Deliver seamless shopping experiences
  • Automate time-consuming and complex tasks by curating custom apps

How Salesforce is Better Than Other CRM Tools?

Choosing a good CRM system is crucial for the success of any business. Improved operational efficiency and reduced costs are important to stay ahead of the competition. And Salesforce CRM delivers on all these parameters. Check out how it is better than other CRM tools:

  • Easily Customizable: Every business comes with its unique needs. Therefore, it can be challenging to find the right CRM solution that is ideal for your business. Salesforce is easily customizable. This means it allows adding new modules and fields easily and quickly. At the same time, you can also create multiple processes and workflows best suited for your business.
  • Flexible and Adaptive: The CRM system caters to businesses of all sizes and industries via Customer 360. This makes the tool highly flexible and adaptive to your fast-changing business needs. It has a global ecosystem of over 8,700 mission-critical partner services and apps. This helps maximize the use of modern technology keeping your business needs in mind. Additionally, you can use their custom app for further flexibility.
  • Secure and Scalable: Salesforce Customer 360 is a fully cloud-based platform that is highly secure and easy to scale. The entire CRM system is powered by Hyperforce, a cutting-edge infrastructure architecture that helps develop and deliver business-critical apps with more security and reliability. Seamless and secure app delivery can be done across all prominent public clouds.

salesforce

The CRM tool also aids in greater innovation and scale, while maintaining data residency and customer compliance. The best thing is that the entire technology ecosystem is carbon neutral. 

  • Simple to Understand and Use: Another key aspect that differentiates the CRM system from others is it is simple to understand and use. You can access the tool from anywhere and on any device, helping you stay in touch with your sales team. It also enables you to regularly monitor customer data and update the same anytime you get fresh feeds. From marketing to sales, from analytics to support, the tool empowers businesses for greater customer experiences and sales.
  • Automation at Your Fingertips: Salesforce is one of the best software solutions that aid in streamlined automation of a wide range of functions. It provides a centralized management system to automate contact management, track customer interactions, optimize the sales funnel, and generate qualified leads. It is also a unified platform to store and access all critical customer and business data in one place.
  • Connect with the Right Salesforce Partner: For successful Salesforce implementation and management, it is important to have the right partner. The best part is you can connect to thousands of partners across the globe and seek expert consultation. Be informed when choosing the right Salesforce partner.

what is salesforce crm

With excellent analytics & reporting, diversity, and mobile CRM, Salesforce is one of the best choices over other CRM solutions.

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