The mobile market share globally stands at a whopping 61.16% as of June 2022, whereas the desktop market comprises only 38.84%. What does this indicate? “Mobile” is the way to go if you want to reach a wider audience base, increase brand exposure, and drive mo...
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So, you have built an awesome WordPress website! Congratulations. And now you are hoping that visitors will come pouring in. Not necessarily! To build awareness and drive organic traffic to your WordPress site or blog, it is imperative to have a rock-solid SEO...
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When it comes to search engine optimization, marketers have access to a wide range of useful tools. One such tool that needs special mention here is Google Alerts. In this blog, you will learn what is Google Alerts and how you can use this tool to improve your...
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Let’s get it straight – Google is strict about its Webmaster Guidelines and wants everyone, from SEOs to web developers, to know the rules of Search Engine Optimization. This is done to deliver its users the most relevant and useful search results. Despite thi...
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In 2015, when Google rolled out its mobile-friendly search engine algorithm, the SEO community went haywire about the “Mobilegeddon.” And before SEOs could settle down, another trend that created a buzz in the following year was Google’s Accelerated Mobile Pag...
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While Google continues to roll out thousands of algorithm updates every year, one aspect that has remained consistently important for SEO is keyword planning. In this blog, we will discuss what keyword planning is, why is it important, and how to do it right ...
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Getting started with Search Engine Optimization (SEO) is perhaps one of the most challenging parts of running a website successfully. Google algorithms are changing with a blink of an eye and so are consumer preferences and buying behavior. This means you have...
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Amidst the fight to get to the top search engine rankings, there is no time to relax as your competitors move ahead of you. Rather, you need to be hands-on, stay updated with the latest search engine algorithm changes, implement the right tools, and track your...
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In October 2020, Google announced the launch of its major change to Google Analytics: Google Analytics 4. This change is significant because Google has shifted its focus from “session-based models” to “events.” This will benefit marketers by facilitating pathi...
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One of the most important metrics of Google Analytics is the Bounce Rate. It reflects the point of exit for the web traffic in a website. You’re certainly not alone if you’re unable to understand about it and its significance. For all SEO professionals, it is ...
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