There is still a lingering debate on whether your business should invest in SEO – how effective it is as a digital marketing strategy. While more online marketers are adopting video marketing today, it is important to note that Search Engine Optimization is mo...
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For an effective SEO strategy, it is important to understand the pillars of search engine optimization: on-page SEO and off-page SEO. While the latter involves establishing your website’s authority and credibility through high-quality backlinks, on-page SEO fo...
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Do you hear of Search Engine Optimization and feel overwhelmed, thinking of all the time and effort it takes to improve your search engine rankings? Add your competitors to this dilemma and things become even scarier. But now imagine assessing your competitors...
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Consumer reviews are not only a piece of information or feedback. It is an insight into how professional the company is and how it treats its customers. The Google’s product review update rolled out by the search engine was beneficial for both users and busine...
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Using search engine optimization techniques has become mandatory for law firms that want to enjoy reasonable online visibility. Implementation of the right SEO strategy allows these organizations to see their website rank higher on search engine result pages. ...
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So, you’ve built an awesome website and created content that add value to your consumers. But that does not mean it will rank at top of the search engine result pages (SERPs). To outrank other websites in the competition, it is important to establish “authorit...
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Undoubtedly, there is a spike in the growth of eCommerce in past few years. Remember, Amazon how it started with a handful of products in several countries with a supply and delivery chain. Today, the e-commerce giant has no competitors of its level and is kno...
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As Google finally rolled out its November 2021 Core Update on 17th last month, websites have already started experiencing the heat. Within 48 hours of Google announcing the update, a significant spike in SERP volatility was experienced, but thankfully, it did ...
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The year 2020 saw the launch of its final Google algorithm update in December. This time they have done so in November. Google seemed to be reluctant to launch any fresh updates this year. At least, some felt so due to the hiatus of almost four months. However...
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In this era of digital marketing and branding, interactivity and a solid online presence are of extreme importance. Over the years, several web development tools have emerged those offer users a great experience of accessing the website. However, even after th...
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