With over 2.93 billion active monthly users, Facebook isn’t a social network you can afford to ignore. Creating a Facebook Business Page is a free and effective way to market your brand, build recognition, and drive more targeted audiences. “It should be easy,” you might be thinking. Just you put some photos related to your business, a couple of posts, and you start expecting leads and sales, right? Wrong. You need to have a comprehensive strategy. In this blog, we will learn how to create a Facebook Page for business and the steps to optimize it for maximum traffic and conversions.
How to Set Up a Facebook Business Page?
To create a Facebook Business Page, you first need to have a personal Facebook account. However, the information that you share in your personal account is not visible publicly on your business page.
Once you log in using your personal account, here are the steps to set up a Facebook Business Page:
- Open your profile and on your home page, select “Create” at the top >> Choose “Page”
- Name the Page. Ideally, it should be the name of your business
- Add a category that specifically describes the Page or your business. Make sure you choose only the most specific and relevant category. For instance, if you have a sweet shop, you should choose the category dessert shop or bakery rather than a local business
- Provide crucial business information, like contact information and address
- Select “Continue”
- Add pictures, which typically include the profile picture and cover photo of your page
- Once you complete all the steps, click “Next” and visit your new Business Page
Now that you know how to create a Facebook Page for business, let’s understand how to optimize it for improved visibility and conversions.
3 Key Steps to Optimize Your Facebook Business Page
It is not enough to set up a Facebook Page for Business. Facebook is one of the best social media marketing platforms for your business, and you should make the most use of it through these proven optimization tips.
#1: Choose the Category For Your Facebook Business Page Carefully
When setting up your Facebook Business Page, you have the option to choose up to 3 categories. Make sure you pick only the most relevant ones. This step is important because “categories” can help your business grow.
- The main category appears just below your business name on your Page. If it is more specific and relevant, it will help customers to better understand what your business is all about.
- Let your target audiences find you easily as the right category makes your business appear on Search, Location, and Recommendations.
- It also helps you organize similar pages, improving discoverability
This is an important step when considering how to create a Facebook Page for Business.
#2: Add a Pinned Post to Maximize Visibility
Are you running a promotion that you do not want your audiences to miss? An important piece of information or a special brand message that you want to emphasize? Make it work using pinned posts.
A pinned post will appear at the top of the page, right below the cover photo. This will grab the attention of your visitors, engage them, and compel them to take positive action.
To pin a post, publish a new post or go to an existing post that you want to highlight. On the top right of that post, click the three dots and then click “Pin to Top of Page.” When a user visits your Page, this will appear first under Posts.
#3: Include Call-to-Action Buttons
Call-to-actions play an integral role when learning how to create a Facebook Page for Business.
Businesses can now add call-to-action (CTA) buttons to their Facebook Business Page, such as Book Now, Sign Up, Watch Video, etc. Interestingly, you can also customize these CTAs and link to a piece of content or destination URL. It is an effective way to grab more eyeballs and drive increased traffic back to your website. For instance, if you own a hotel, adding a “Book Now” tab to your Facebook Business Page will make it easier for your visitors to go directly to your website and make reservations.
For effective social media optimization, follow these important steps for how to create a Facebook Page for Business. This will help boost your Page visibility, drive more visitors, and generate increased sales.
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