In today’s competitive digital era, the importance of Twitter in social media marketing cannot be overemphasized. The social networking and microblogging platform are estimated to have 329 million daily active users in 2022, making it a lucrative platform for marketers to connect, educate, and engage their audiences.
However, digital-driven consumers today have a short attention span. It is estimated that in 2022, people will spend approximately 6-minutes per day on Twitter. Every minute counts! Therefore, it is important to be creative and stand out with your brand message. This will enable you to get noticed by potential customers when they scroll through the app.
So, how do you stand ahead in the competition, attract attention, grow your followers on Twitter, and boost revenues? Check out here.
Discussed here are 5 ways you can grow your followers on Twitter and boost your social media marketing results.
Experts suggest that adding visual content to your Tweets helps improve Retweets, likes, and shares. It is one of the most powerful ways to drive audience engagement and make your Tweet stand out. Adding eye-catchy and relevant visuals, infographics, and videos can make the content more memorable and appealing – driving more followers.
Audiences on Twitter consume content and participate in conversations that interest them. So, to grow your business on social media platforms like Twitter, it is important to create content that is relevant to their needs and adds value. Whether you are Tweeting about current events, product knowledge, or sales – the content must be useful and related to what they are looking for or which addresses their pain points.
If you are new to a social media marketing or just getting started with Twitter, you can use Twitter Analytics to understand what type of content appeals to the audiences. You can also use hashtags and keywords related to your audience and industry. The Explore page of Twitter also shows some trending topics.
Unlike Instagram or Facebook, Twitter requires an aggressive and dedicated content strategy. In fact, 25% of top Twitter accounts to post on average 12 times every week. The attention span on Twitter moves quickly. Therefore, brands need to post consistently to attract the attention of their potential customers and build on their list of followers.
Thankfully, there is no limit to what you can post on Twitter – from industry articles to tweets from other followers, breaking news, trending stats, personal updates, and much more. Frequently tweeting also helps your post to rank high on the Twitter algorithm. Hence, take a diversified content strategy, post more often, and drive more followers.
One of the primary reasons why people use Twitter is the ability to engage in meaningful conversations. Leverage this opportunity to ‘interact’ with your audiences and others in your industry. Merely Tweeting on regular basis is not enough to boost your social media marketing results. This will only make the Twitter account look like it is being run by a bot and people will lose confidence in your business.
Hence, it is important to build interactions with your customers, industry leaders, or followers. Engage with them via replying to their comments or commenting on their tweets, retweeting, tagging, or following others. This helps establish that the Twitter account is run by humans – thus, driving more eyeballs.
In addition to your audience engagement and content strategies, it is important to make the Twitter account user-friendly and compelling. This will help drive more followers. Some of the best ways of social media optimization are:
A compelling Twitter profile can go a long way in establishing your brand, getting more followers, and building revenues.
Increasing your followers on Twitter is an effective way to build awareness, promote your brand message, and drive proven social media marketing results. A professional SMM company leverages the latest industry trends and develops definitive strategies that can help grow your business on Twitter.
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