With over 810 million members on LinkedIn, it is critical for businesses to have an effective marketing strategy designed around this social networking platform. And while you thought that LinkedIn is intimidating and boring, it is the top organic and paid social channel for B2B businesses. It may not be the largest or most popular social networks, but a definitive LinkedIn marketing strategy is worth paying attention to.
Over 58 million businesses have dedicated company pages on LinkedIn- with a global network of millions of users accessing these profiles. For B2B companies, it is an unrivaled platform to build business connections and a true asset for growth hacking. So, if you are not using LinkedIn for digital marketing, then you might be missing out on lucrative options to boost your sales.
Discussed here are the industry best practices to leverage LinkedIn to build brand awareness and grow your business, whether B2B or B2C.
Understanding your audience profile on LinkedIn is critical to building a successful strategy. Before you get started, seek answers to:
This is an important step in LinkedIn marketing, or otherwise, you will find yourself connecting with just everyone- with no effective results.
If you want to leverage LinkedIn for B2B or B2C, then the first thing you should do is set up a profile and optimize it for better brand visibility.
According to Forbes, on average only 57% of businesses have their company profiles on LinkedIn. This is a “missed opportunity” for companies because people are likely to purchase only when they have connected with your business. Fully complete company profiles on LinkedIn tend to generate 2x more website traffic than incomplete profiles.
The profile page must include:
Use a high-resolution cover image that establishes the true essence of your brand. A catchy, short, and crisp title can also pump up your LinkedIn marketing strategy. Create a compelling LinkedIn bio that tells what you do and why they should choose you. And do not forget to add Recommendations and Featured Posts to boost the marketability of your LinkedIn profile.
If you want to build engagement and generate more leads on LinkedIn, the platform offers an array of tools. LinkedIn Pulse is one such effective tool you should include in your content marketing strategy. It allows you to create and publish high-quality articles that can engage your target audience and drive more leads. Post content that provide valuable insights into your industry or niche. This helps build better brand experience, improving your visibility on the social media.
High-quality and engaging LinkedIn articles also helps drive increased traffic through link building. Social sharing allows high-authority websites and influencers to place your link on their pages- ensuring more exposure and visitors.
Building a company profile on is not enough for your LinkedIn marketing strategy to work. Create a group that supports your page, or to connect with your target customers and like-minded professionals. Set up discussions or post content that deeply engage your audiences and influence them to interact. This can go a long way in building strong relationships and converting your visitors into customers.
Including a “Follow” button on your homepage or company blog can allow your website visitors to connect through LinkedIn, provide improved engagement, and also boost your organic SEO.
It is rightly said “Out of sight, out of mind.” This is especially true for modern consumers who are constantly switching social media channels for better engagement. To retain their interest and hook them on, share LinkedIn posts regularly. This ensures your target audiences get new, relevant, and useful information every time.
To effectively use these LinkedIn marketing strategies, seek consultation from an expert company that specializes in offering highly targeted and result-driven digital marketing solutions.
AryoZone is an international company specialized in offering dependable and result-oriented SEO services, Online Marketing Solutions, Ecommerce Solutions, and Social Media Marketing solutions. With our in-house experts holding Ph.D. in their concerned areas from renowned universities in the USA, we help our clients take their online business to a whole new level.
Our SEO package includes services ranging from Google Analytics, Google Map & Citation Management, On-Page, and Off-page optimization, Backlink Building, Ghostwriting, and more. Give your website a whole new identity with our custom web development solutions. Promote your business on the right platform with our Facebook, Instagram, and LinkedIn Marketing, along with several other social media marketing solutions. We also cover the needs of the e-commerce sector from end to end with our specialized Ecommerce solutions.
Have any queries or questions related to our service? Mail them to us today at info@aryozone.com . Our experts will reach back to you within minimal time. Giving your online business the boost that it always required is now one phone call away. Reach us via WhatsApp or Call Us at +15713767847. Remain posted about the latest news in the world of online marketing and never miss another update from Aryozone by connecting through our social media handles.
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