With a myriad of digital marketing strategies surfacing, the question arises: is email for marketing still relevant for ecommerce businesses?
The answer is: YES.
A strong email marketing campaign can help reach a wider audience base and connect with them in a personalized manner. For small ecommerce businesses and startups, email marketing is an affordable way to generate qualified leads and increase sales. It empowers your business to reach more customers in a simplified way.
Not sure whether you should use ecommerce email marketing to skyrocket your sales? Here are the top 5 reasons why ecommerce businesses should use email marketing.
1. Reach the Right People at the Right Time
For successful ecommerce marketing, it is important that your business reaches the right target audience at the right time. And emails make this simpler.
99% of customers check their emails every day and it is the most preferred channel to receive communication and updates from businesses. Additionally, mobile devices make it easier for people to check their emails instantly. Hence, you have the advantage of reach and speed when you use email for marketing.
This means you can reach the right people at the right time and on a regular basis, always staying at the top of their minds.
2. Make Communications Most Informative
Communicating through emails is instantaneous and is one of the most effective ways to disseminate valuable information to your target audiences. Unlike Pay-Per-Click and display ads where space is limited, the brand message can be more descriptive when you use emails. It also provides a quicker response to customer queries, feedback, or grievances. Ecommerce marketing through emails also provides faster problem-solving. Hence, it provides a definitive platform for ecommerce businesses to establish their authority and build customer loyalty.
After all, modern consumers prefer brands or businesses that add value or are relevant to their unique needs. Unlike assertive sales pitches, email for marketing gently compels your customers to take positive action.
3. Drive More Traffic to Your Website
Emails are an excellent way to deliver value to your audience. And this can be best done by producing great content. People love reading high-quality content or brand messages that engage them meaningfully. When you send an email that links to superb content, it connects your audiences with the brand. Make sure you include a Call to Action (CTA) to easily direct your readers to your website. Hence, using email for marketing in ecommerce is a proven way to generate more website visitors.
4. Generate Qualified Leads
There are various ways you can use email marketing campaigns to drive qualified leads and nurture them for greater conversions. Emails keep your audiences well-informed and they are a great way to stay in touch with them regularly – sharing incredible content or the latest news, informing them about a product launch, offering special discounts, etc. When your emails are worth reading and add value, people will engage with your business and a sense of loyalty develops. Eventually, they will translate into hot leads.
And when you send a targeted email for marketing, they work as powerful lead nurturing tools. It is all about targeting your leads at different stages of the purchase cycle and curating unique brand messages for each step. This can aid in better conversions.
5. Boost Sales
With email marketing, you’d know who are genuinely interested in engaging with your ecommerce business. It is a great marketing tool, but at the same time, it can help increase sales. According to a study, 59% of marketers acknowledge that emails are their biggest ROI driver. When you use emails meticulously, they can help influence your customers’ purchase decisions. Email for marketing campaigns can encourage audiences to buy after cart abandonment, feature special products or services, provide special discounts, etc.
When you constantly trigger email messages and updates, it will encourage your potential customers to buy. You can also use emails to automate the sales process and this can also help boost your sales.
Email for marketing is a proven way to reach your audiences, engage them meaningfully, and provide valuable information. Despite the common saying that “email marketing is dead,” it is still one of the most effective digital marketing solutions that can help improve ecommerce leads and sales.
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